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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

15 cases found
Litebrush Beauty & cosmetics · Mass messages

Litebrush uses segmentation and mass campaigns to communicate beauty products, avoiding spam and increasing relevance.

Beauty & cosmetics Mass campaigns Segmentation
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Uniderma Beauty & cosmetics · Recuperacao de carrinho abandonado

Uniderma uses cart and payment recovery automations, with segmentation for effective communication.

Beauty & cosmetics Marketing automation Recuperação de carrinho
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Samashipp Beauty & cosmetics · Welcome for new customers

Samashipp uses WPP Marketing automation and segmentation to personalize communication and strengthen relationships with customers of Japanese skincare.

Beauty & cosmetics Automação Segmentation
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Glore Beauty & cosmetics · Welcome for new customers

Glore uses automations and segmentation to personalize communication and improve the shopping experience for premium beauty products.

Beauty & cosmetics Marketing automation Segmentation
See case
Azuya Beauty & cosmetics · Order cancellation

Azuya uses automations and segmentation to improve relationships with anti-aging skincare customers.

Beauty & cosmetics Marketing automation Segmentation
See case
Cultural Cosmético Beauty & cosmetics · Welcome for new customers

Cultural Cosmético uses automations and segmentation to engage customers with personalized messages and maintain efficient contact.

Beauty & cosmetics Automação Segmentation
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Auralezzi Beauty & cosmetics · Welcome for new customers

Auralezzi uses automations and segmentation to improve relationships and sales in the online beauty store.

Beauty & cosmetics Automação Segmentation
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Ehraiz Beauty & cosmetics · Solicitacao de avaliacao

Ehraiz uses automations and segmentation to engage customers and optimize sales of hair care products.

Beauty & cosmetics Automação Segmentation
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Central Cosmetic Beauty & cosmetics · Welcome for new customers

Online cosmetics store that uses automations and segmentation to engage and retain customers.

Beauty & cosmetics Automação Segmentation
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Lineup.capilar Beauty & cosmetics · Order cancellation

Lineup.capilar uses automations and segmentation to optimize communication and encourage repurchase in hair care.

Beauty & cosmetics Automação Segmentation
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Nuveo Beauty & cosmetics · Recuperacao de carrinho abandonado

Nuveo uses automation to recover abandoned carts, keeping customers engaged and increasing conversion.

Beauty & cosmetics Automação de Recuperação de Carrinho Segmentation
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Tekmi Cosméticos Beauty & cosmetics · Recuperacao de carrinho abandonado

Tekmi Cosméticos uses automations and segmentation to recover carts, encourage purchases, and inform customers.

Beauty & cosmetics Marketing automation Segmentation
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For Derm Beauty & cosmetics · Recuperacao de carrinho abandonado

For Derm uses automations and segmentation to engage customers of premium dermocosmetics.

Beauty & cosmetics automação de marketing segmentação
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Griffus Cosméticos Beauty & cosmetics · Recuperacao de carrinho abandonado

Griffus Cosméticos uses automations and segmentation to improve communication and engagement with customers.

Beauty & cosmetics Automação Segmentation
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Loli Makeup Argentina Beauty & cosmetics · Atualizacao de envio

Loli Makeup Argentina uses automations and segmentation to improve the customer experience and optimize online sales.

Beauty & cosmetics Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.