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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

152 cases found
anhelo studios Fashion & accessories · Mass messages

anhelo studios uses segmentation and mass campaigns to improve communication with specific audiences and showcase its exclusive streetwear fashion.

Fashion & accessories campanhas em massa segmentação
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Loja Luna Fashion & accessories · Mass messages

Loja Luna uses segmentation and mass campaigns to engage customers of original women's fashion.

Fashion & accessories campanhas em massa segmentação
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Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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Loja Da Trama Afetiva Fashion & accessories · Welcome for new customers

Loja Da Trama Afetiva uses automations and segmentation to engage customers and promote sustainable fashion with repurposed fabrics.

Fashion & accessories automation segmentação
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Bia Souza | Moda Autoral Fashion & accessories · Mass messages

Bia Souza uses segmentation and mass campaigns to communicate exclusive, original women's fashion and avoid spam.

Fashion & accessories Mass campaigns Segmentation
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Mia Loreto Fashion & accessories · Welcome for new customers

Mia Loreto uses automation and segmentation to engage customers with personalized messages, avoiding spam and creating a repurchase cadence.

Fashion & accessories Automação Segmentation
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Vicio.Drip Fashion & accessories · Recuperacao de carrinho abandonado

Vicio.Drip uses automation to recover customers who abandon carts, with segmentation to avoid generic messages.

Fashion & accessories automação de marketing recuperação de carrinho abandonado
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Suke Fashion & accessories · Welcome for new customers

Suke uses automations and segmentation to engage customers and drive purchases in the online fashion store.

Fashion & accessories Automação Segmentation
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Novair Fashion & accessories · Welcome for new customers

Novair fitness apparel store uses WPP Marketing's automation and segmentation to improve communication and engagement.

Fashion & accessories Automação Segmentation
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Pimenta Rosa Glamour Moda Fashion & accessories · Mass messages

Pimenta Rosa Glamour Moda uses segmentation and mass campaigns to communicate with different customer profiles.

Fashion & accessories Mass campaigns Segmentation
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Lion Tj Fashion & accessories · Recuperacao de carrinho abandonado

Lion Tj uses automation to recover abandoned carts and segmentation for targeted campaigns, optimizing communication with men's fashion customers.

Fashion & accessories Abandoned cart recovery automation Segmentation
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Lopes Menswear Fashion & accessories · Welcome for new customers

Lopes Menswear uses automations and segmentation to keep customers informed and engaged with premium men's fashion.

Fashion & accessories Automação Segmentation
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Watchme Argentina Fashion & accessories · Welcome for new customers

Watchme Argentina uses welcome automation and segmentation for effective, personalized communication.

Fashion & accessories Message automation Audience targeting
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Total Brás Fashion & accessories · Welcome for new customers

Total Brás uses automations and segmentation to engage customers and drive repeat purchases in affordable women's fashion.

Fashion & accessories Automação Segmentation
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Pluie Fashion & accessories · Recuperacao de carrinho abandonado

Pluie uses automation to recover abandoned carts and segments audiences to avoid generic messages.

Fashion & accessories Cart recovery automation Segmentation
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Ritz Era Fashion & accessories · First-purchase incentive

Ritz Era uses automations and segmentation for personalized campaigns that highlight the elegance and sophistication of a female audience.

Fashion & accessories Automação Segmentation
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Clothes Ambar ropa de mujer y accesorios Fashion & accessories · First-purchase incentive

A women's fashion store uses WPP Marketing for automation and segmentation, driving first purchases and avoiding generic messages.

Fashion & accessories Marketing automation Segmentation
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Orion Relojes - Relojes Y Accesorios Fashion & accessories · Atualizacao de envio

Orion Relojes uses automation for shipping updates and segmentation for personalized campaigns, preventing spam and improving communication.

Fashion & accessories Automação Segmentation
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Arquibancada 07 Fashion & accessories · Mass messages

Sports fashion store uses targeting and mass messaging to engage fans without generating spam.

Fashion & accessories Mass campaigns Segmentation
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Loja Oficial Do Sampaio Fashion & accessories · Welcome for new customers

Loja Oficial Do Sampaio uses automations and segmentation to improve communication and fan experience.

Fashion & accessories Automação Segmentation
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Arianys Baby Fashion & accessories · Recuperacao de carrinho abandonado

Arianys Baby uses automations and segmentation to recover carts and remind about payments, improving the shopping experience.

Fashion & accessories Abandoned cart recovery automation Pending payment automation
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BeidÊ Fashion & accessories · Mass messages

BeidÊ uses segmentation and mass campaigns to engage plus-size women's jeans customers.

Fashion & accessories campanhas em massa segmentação
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Vertiqo Fashion & accessories · Welcome for new customers

Vertiqo uses automations and segmentation to improve the customer experience and communication.

Fashion & accessories Automação Segmentation
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Luma Loungewear Fashion & accessories · Welcome for new customers

Luma Loungewear uses automation and segmentation to keep customers informed and engaged.

Fashion & accessories Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.