Segmented communication that enhances the customer experience

Pimenta Rosa Glamour Moda uses segmentation and mass campaigns to communicate with different customer profiles.

Fashion & accessories Mass campaigns Segmentation Comunicação segmentada Digital marketing WPP Marketing

Summary: Helps recover sales opportunities, reduces manual work in campaign management, keeps customers informed and engaged, and creates an efficient repurchase cadence.

A feature connected to the customer's real workflow.

Pimenta Rosa Glamour Moda is an online women's fashion store offering a range of clothing and accessories focused on quality, low prices, and promotions. The target audience is fashion-interested women seeking good value for money who prefer to shop online. Strengthen relationships with different customer segments, avoid generic communication, and increase the effectiveness of marketing campaigns.

Use mass campaigns with tag-based segmentation to separate audiences such as new customers, at-risk customers, inactive customers, recent buyers and top customers, ensuring targeted and relevant messages.

01 Avoid generic communication and spam

02 Segment campaigns for specific audiences

03 Mantém clientes informados sobre promoções

04 Create repurchase cadence

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep communication relevant for different customer profiles without generating generic messages or spam, while organizing campaigns for multiple consumer segments. Implement mass campaigns with tag-based segmentation, enabling the sending of specific messages to distinct audiences according to their behavior and purchase profile.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Tag-based segmentation to separate audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending bulk messages to segmented audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Targeted campaigns for new, inactive, and best customers Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Use scheduled campaigns to organize communication Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Integration with e-commerce platform for up-to-date data This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmenting the audience improves message relevance

Mass campaigns can be effective when well segmented

Organization by tags makes campaign management easier

Personalized communication helps keep customers engaged

Expand the use of automations to complement targeted campaigns and explore additional integrations to improve message personalization.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

Começar agora