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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

414 cases found
OKL Ribeiro Fashion & accessories · Welcome for new customers

OKL Ribeiro uses WPP Marketing for welcome automation and segmentation, avoiding spam and improving customer relationships.

Fashion & accessories automation segmentação
See case
Bar à Visage Beauty & cosmetics · Welcome for new customers

Bar à Visage uses automations and segmentation to engage customers with personalized messages and keep communication efficient.

Beauty & cosmetics Automação Segmentation
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Toxic Shine Auto parts & accessories · Welcome for new customers

Toxic Shine uses automations and segmentation to improve communication and customer retention in the automotive detailing product market.

Auto parts & accessories Marketing automation Segmentation
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Canino Pet shop · Welcome for new customers

Canino uses automations and segmentation for efficient communication with pet owners.

Pet shop Automação Segmentation
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Vsclean Household utilities · Welcome for new customers

Vsclean uses automations and segmentation to inform and engage customers with personalized messages.

Household utilities Automação Segmentation
See case
Pokehelo Store Marketplaces and multi-brand stores · Atualizacao de envio

Pokehelo Store uses automations and segmentation to keep customers informed and organize campaigns.

Marketplaces and multi-brand stores Automação Segmentation
See case
Tanyam Jewellers Jewelry and semi-jewelry · Welcome for new customers

Tanyam Jewellers uses automations and segmentation to engage customers and boost sales of 925 silver jewelry.

Jewelry and semi-jewelry Marketing automation Segmentation
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Blueo India Cell phones & accessories · Atualizacao de envio

Blueo India uses automation and segmentation to notify customers about shipments and avoid generic messages.

Cell phones & accessories Message automation Segmentation
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GK Decants Oficial Perfumery · Mass messages

GK Decants Oficial uses targeted campaigns to communicate with customers of imported perfumes, maintaining relevance and avoiding generic messages.

Perfumery Mass campaigns Segmentation
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EAI SOLUCIONES SAS Tools & building · Welcome for new customers

EAI SOLUCIONES SAS uses automations and segmentation to optimize communication and strengthen sustainability in waste management.

Tools & building Automação Segmentation
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Leddred'S Marketplaces and multi-brand stores · Welcome for new customers

Leddred'S uses automations and segmentation to communicate with customers through personalized messages and keep the sales flow efficient.

Marketplaces and multi-brand stores Marketing automation Segmentation
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My+StorePEDROSA Marketplaces and multi-brand stores · Welcome for new customers

My+StorePEDROSA uses automations and segmentation to engage customers and optimize sales on a multi-brand marketplace.

Marketplaces and multi-brand stores automation segmentação
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Bulkora Stationery & gifts · Welcome for new customers

Bulkora uses WPP Marketing automations and segmentation to improve customer communication and experience.

Stationery & gifts Automação Segmentation
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Pampa Remeras Fashion & accessories · Welcome for new customers

Pampa Remeras uses automations and segmentation to improve communication and the shopping experience.

Fashion & accessories Marketing automation Segmentation
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Basmni Perfume Perfumery · Welcome for new customers

Basmni Perfume uses automations and segmentation to keep customers informed and reinforce its luxury presence.

Perfumery Automação Segmentation
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Universo Aquático - Plant Home & Decor · Welcome for new customers

Universo Aquático uses automations and segmentation to inform and engage customers of aquatic plants.

Home & Decor Automação Segmentation
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Loden Marketplaces and multi-brand stores · Welcome for new customers

Loden uses automations and segmentation to improve communication and experience in the marketplace.

Marketplaces and multi-brand stores automation segmentação
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Aura Chic Fashion & accessories · Welcome for new customers

Aura Chic uses automations and segmentation to keep customers informed and organize effective campaigns.

Fashion & accessories automation segmentação
See case
Mantos Sports Fashion & accessories · Welcome for new customers

Mantos Sports uses automations and segmentation to engage sportswear customers with personalized messages.

Fashion & accessories Automação Segmentation
See case
W Ávila Joias Jewelry and semi-jewelry · Welcome for new customers

W Ávila Joias uses automations and segmentation to personalize communication and keep customers informed.

Jewelry and semi-jewelry Automação Segmentation
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Loja La Republica Fashion & accessories · Welcome for new customers

La Republica store uses automations and segmentation to engage modern men with personalized communication.

Fashion & accessories Automação Segmentation
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Niu Beauty Beauty & cosmetics · Welcome for new customers

Niu Beauty uses automations and segmentation to improve the experience and engagement of customers of lash design products.

Beauty & cosmetics Automação Segmentation
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Mates Ramos Europa Food & Beverage · Solicitacao de avaliacao

Mates Ramos Europa uses automations to encourage purchases, update shipments, and request reviews, promoting mate culture in Europe.

Food & Beverage Marketing automation Segmentation
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Memoriê Stationery & gifts · Welcome for new customers

Memoriê uses automations and segmentation to personalize communication and optimize customer relationships.

Stationery & gifts automation segmentação
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.