welcomes new customers with an automatic message
Configured time: 0Automation and segmentation for efficient communication in environmental management
EAI SOLUCIONES SAS uses automations and segmentation to optimize communication and strengthen sustainability in waste management.
Summary: Reduction of manual work in communication, improved customer engagement, organization of campaigns by specific segments, and keeping customers informed throughout the entire purchase cycle.
A feature connected to the customer's real workflow.
Company providing public water, sewer and sanitation services, focused on the management and transport of various types of waste and the sale of sewer accessories, operating with sustainability and circular economy. Improve customer relationships through automated and segmented communication, ensuring order confirmations and encouraging repeat purchases.
Message automation to welcome new customers, encourage first purchases and confirm orders, combined with tag-based segmentation to avoid spam and ensure relevant messages for distinct audiences.
01
Redução de trabalho manual
02
Comunicação segmentada e relevante
03
Confirmação automática de pedidos
04
Incentivo à primeira compra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a complex segment by avoiding generic messages and reducing manual communication work. Implement welcome automations, first-purchase incentives, and order confirmations, with segmentation that separates audiences such as new customers and recent buyers to ensure relevant, timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Sending incentives at the moment of customer interest
This step keeps service, sales, campaign or support connected to the conversation history.
03
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
04
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
Evita envio de mensagens genéricas e spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e melhora eficiência
Timely messages increase engagement
Integration with platforms simplifies operations
Extend targeting to include at-risk audiences and inactive customers, and explore additional evaluation and support features to further strengthen relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.