welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen customer relationships — Memoriê
Memoriê uses automations and segmentation to personalize communication and optimize customer relationships.
Summary: Using automations and segmentation helps recover sales opportunities, keeps customers informed, and creates an organized repurchase cadence, while reducing the team's manual effort.
A feature connected to the customer's real workflow.
Memoriê is a Brazilian company that offers personalized products related to memories and prints, operating in the stationery and gifts segment. The target audience is consumers who seek personalized gifts and items that preserve memories, valuing close and efficient communication. The program aims to improve customer relationships through automations that welcome new customers, confirm orders and provide shipping updates, as well as segment the audience to avoid generic communication and spam.
The company uses configured automations to send welcome messages, order confirmations and shipping updates, keeping customers informed throughout the entire purchase journey. Segmentation is done with tags that separate audiences by behavior and profile, enabling targeted and relevant campaigns.
01
reduces manual work
02
mantem clientes informados
03
evita comunicação genérica e spam
04
cria cadência de recompra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Memoriê needed to maintain efficient, personalized communication with its customers to strengthen relationships and avoid generic messages that could be perceived as spam. Implemented automations for welcome messages, order confirmation, and shipping updates, combined with careful audience segmentation using tags, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automation reduces manual effort and increases efficiency
Keeping customers informed improves experience and loyalty
Expand the use of segmentation for targeted mass campaigns, explore new automations for repurchase and reviews, and integrate other WPP Marketing features to deepen relationships.
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