Segmented communication and automations that enhance premium jewelry

Tanyam Jewellers uses automations and segmentation to engage customers and boost sales of 925 silver jewelry.

Jewelry and semi-jewelry Marketing automation Segmentation Recuperação de carrinho Repurchase Order confirmation

Summary: Improved recovery of sales opportunities, reduced manual effort in communication, increased customer satisfaction through clear order and shipping information, and creation of cadence for repurchase.

A feature connected to the customer's real workflow.

Tanyam Jewellers offers a premium collection of 925 silver jewelry, including rings, bracelets and pendants, with special gift packaging, serving customers looking for elegant accessories and sophisticated gifts. Engage customers from the first contact, drive purchase completions, encourage repeat purchases and keep customers informed about their orders, ensuring a smooth and personalized shopping experience.

Use automations to send welcome messages, recover abandoned carts, encourage first purchases and reorders with coupons, and provide automatic order confirmations and shipping updates. Tag-based segmentation enables targeted communication for audiences such as new customers, recent buyers, and at-risk customers.

01 Abandoned cart recovery

02 Engajamento de novos clientes

03 Incentivo à primeira compra

04 Estimulo à recompra com cupons

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers engaged and reduce cart abandonment in a competitive jewelry market by delivering a personalized, efficient experience that highlights the premium product. Implement automations configured for different moments in the customer journey, combined with tag-based segmentation to send targeted campaigns, ensuring relevant and timely messages.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Recuperacao de carrinho abandonado First-purchase incentive Repurchase with coupon Atualizacao de envio Confirmacao de pedido Customer segmentation

Welcome for new customers

welcomes new customers with an automatic message

Configured time: 0

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Configured time: 0

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 7

Atualizacao de envio

keeps the customer informed about shipping and tracking

Configured time: 0

Confirmacao de pedido

automatically confirms approved orders

Configured time: 0

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

Automatic welcome messages for new customers The company quickly understands where WhatsApp fits into the journey.

Recovery of abandoned carts after configured time This step keeps service, sales, campaign or support connected to the conversation history.

Sending coupons for repurchase after a defined period This step keeps service, sales, campaign or support connected to the conversation history.

Confirmação automática de pedidos aprovados This step keeps service, sales, campaign or support connected to the conversation history.

Real-time shipping and tracking updates This step keeps service, sales, campaign or support connected to the conversation history.

Segmentação por etiquetas para evitar mensagens genéricas This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation prevents generic communication and increases relevance

Automação reduz trabalho manual e melhora experiência do cliente

Timely messages help recover lost sales

Clear communication about orders leads to higher satisfaction

Expand the use of segmentations for new customer profiles, test exclusive-content campaigns for retention, and explore additional integrations to enrich the customer experience.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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