welcomes new customers with an automatic message
Active automationSegmented communication and automations that enhance the customer experience
Aura Chic uses automations and segmentation to keep customers informed and organize effective campaigns.
Summary: Reduced manual work in communication, improved organization of campaigns by segment, and keeping customers informed and engaged, contributing to loyalty and satisfaction.
A feature connected to the customer's real workflow.
Aura Chic is an online store specializing in elegant women's fashion, offering dresses, sets, blouses, and pants for various occasions. The target audience is women interested in sophisticated women's fashion. Improve the customer experience through automated and segmented communication, keeping customers informed and engaged with the brand.
Message automation to welcome new customers, confirm orders and provide shipping updates, combined with tag-based segmentation to target specific campaigns to distinct audiences, avoiding generic messages or spam.
01
recepção automática de novos clientes
02
confirmação rápida de pedidos
03
atualização constante sobre envio
04
targeted, personalized campaigns
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for women's fashion customers by avoiding generic messages and maintaining engagement throughout the purchase and post-purchase process. Implement automations for welcome messages, order confirmation and shipping updates, and segment the audience using tags for targeted campaigns, optimizing customer relationships and experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcomes, confirmation and shipping
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para separar públicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending specific campaigns to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents sending generic messages
automation reduces manual work and increases efficiency
Keeping the customer informed improves the purchasing experience
customized campaigns help engage different customer profiles
Expand targeting to include repurchase and review campaigns, and explore new automations for support and personalized messages based on purchase behavior.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.