welcomes new customers with an automatic message
Active automationSegmented communication for ornamental aquatic plant customers
Universo Aquático uses automations and segmentation to inform and engage customers of aquatic plants.
Summary: Helps recover opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates a relevant, segmented contact cadence.
A feature connected to the customer's real workflow.
Universo Aquático - Plant is a store specialized in ornamental aquatic plants for aquariums and ponds, offering premium varieties with shipping across Brazil. The target audience includes aquarists, interior decor enthusiasts, and owners of decorative ponds. Keep customers informed throughout the purchase journey, welcome new customers, confirm orders and provide shipping updates, and avoid generic communication by using segmentation.
Message automation for welcome messages, order confirmation, and shipping updates integrated with the e-commerce platform. Uses tag-based segmentation to send targeted messages to specific audiences, avoiding spam and increasing communication relevance.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, keeping them informed and engaged without sending generic messages or spam. Implement automations to welcome customers, confirm orders, and update shipments, combined with tag-based segmentation to target specific campaigns to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation integrated with the e-commerce platform
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação por etiquetas para diferentes públicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
Send targeted messages based on the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic monitoring and updating of order status
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual work and speeds up communication
Personalized messages increase customer satisfaction
Integration with e-commerce platform is essential for efficiency
Evaluate adding targeted mass campaigns for audiences such as at‑risk customers, inactive users, and top customers, expanding strategic use of personalized communication.
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