welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Loden uses automations and segmentation to improve communication and experience in the marketplace.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates a personalized communication cadence that strengthens relationships with different customer segments.
A feature connected to the customer's real workflow.
Loden is an Argentine marketplace offering a diverse catalog of machines, tools, home products, camping, gardening, personal safety and appliances. It serves household consumers and outdoor enthusiasts, with flexible payment and shipping options across the country. Improve the customer experience through automated and segmented communication, keeping them informed and engaged without sending generic messages or spam.
Use automations to welcome new customers, confirm approved orders, and provide shipping and tracking updates. Segment audiences with tags to target specific campaigns—such as new customers, at‑risk customers, inactive users, and recent buyers—avoiding generic communication.
01
reduction of manual work
02
personalized communication by segment
03
manutenção dos clientes informados
04
campaign organization by customer profile
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication in a marketplace with multiple categories and a diverse audience, avoiding generic messages that could be perceived as spam and keeping customers informed at every stage of the purchase. Use WPP Marketing automations for welcome messages, order confirmations and shipping updates, combined with tagging-based segmentation for campaigns targeted to specific audiences, ensuring relevant and timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcomes, confirmation and shipping
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation with specific tags
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending targeted campaigns while avoiding spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
importance of segmentation to avoid generic communication
automation reduces manual effort and improves experience
ecommerce integration makes updates and tracking easier
campanhas direcionadas aumentam relevância e engajamento
Expand the use of segmentation for repurchase and review campaigns, and integrate automated support to further improve the customer experience and increase loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.