keeps the customer informed about shipping and tracking
Active automationEfficient, automated communication for marketplace customers
Pokehelo Store uses automations and segmentation to keep customers informed and organize campaigns.
Summary: Reduction of manual work in communication, keeping customers informed about their orders and shipments, and efficiently organizing campaigns by segmented audience, avoiding spam and increasing communication efficiency.
A feature connected to the customer's real workflow.
Pokehelo Store is an online shop with a varied catalog, operating as a marketplace or multi-brand retailer, targeting general online consumers. The site provides limited detailed product information but aims to improve communication with its customers. Ensure that customers receive clear, automated information about their orders and shipments, and organize segmented campaigns to avoid generic communication and spam.
Use active automations to automatically confirm approved orders and provide continuous shipment status updates, integrated with the Wix platform. Segment audiences by tags to target specific campaigns to distinct groups, such as new customers, at-risk customers, and top customers.
01
mantém clientes informados sobre pedidos e envios
02
reduces manual work with automations
03
evita comunicação genérica e spam
04
organiza campanhas por segmentos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve communication with customers on a marketplace with a varied catalog and limited detailed information, avoiding generic messages and ensuring customers can efficiently track their orders. Implement automations for order confirmation and shipping updates, plus segmentation with tags to organize specific campaigns, using WPP Marketing features integrated with the Wix platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation automatically confirms approved orders
The company quickly understands where WhatsApp fits into the journey.
02
automação atualiza clientes sobre status de envio
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
04
campaigns are sent to segmented audiences, avoiding generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Transactional automation is essential for keeping customers informed
segmentação evita desgaste com comunicação genérica
integration with platform makes message management easier
targeted campaign planning increases relevance
Enable additional available automations to expand customer engagement, such as abandoned cart recovery and incentives for first purchase, and leverage mass campaigns with segmentation to strengthen loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.