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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

36 cases found
Viviane Brandão Shoes Footwear · Welcome for new customers

Viviane Brandão Shoes uses automations and segmentation to improve relationships and encourage repurchases.

Footwear Automação Segmentation
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Savani Footwear · Welcome for new customers

Savani uses automations and segmentation to engage customers and organize effective campaigns in fashion and footwear.

Footwear Automação Segmentation
See case
Ana Mello Footwear · Recuperacao de carrinho abandonado

Ana Mello uses automations and segmentation to improve communication and sales recovery.

Footwear Automação Recuperação de carrinho
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OMM Fashion & accessories · Solicitacao de avaliacao

OMM uses automations and segmentation to engage women's fashion customers with relevant messages.

Fashion & accessories Automação Segmentation
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Rd Shoes Footwear · Welcome for new customers

Rd Shoes uses automations and segmentation to improve relationships and encourage repeat purchases.

Footwear Automação Segmentation
See case
Guapa Loca Footwear · Recuperacao de carrinho abandonado

Guapa Loca uses WPP Marketing automations to recover carts, encourage first purchases, and keep customers informed.

Footwear Marketing automation Segmentation
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BORJA Shoes Footwear · Recuperacao de carrinho abandonado

BORJA Shoes uses automation to recover customers who abandon carts, with segmentation that avoids spam.

Footwear Cart recovery automation Segmentation
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Ninashoes Footwear · Order cancellation

Ninashoes uses automations and segmentation to improve communication, support, and repurchase in the footwear segment.

Footwear Automação Segmentation
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Outfit Br Fashion & accessories · Order cancellation

Outfit Br uses automations and segmented campaigns to improve communication, recover carts, and encourage repurchase.

Fashion & accessories Automação Segmentation
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Zappa Center Footwear · Recuperacao de carrinho abandonado

Zappa Center uses automation to recover customers who abandon carts, reducing manual work and increasing sales opportunities.

Footwear Automação Recuperação de carrinho
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Kiaora Fashion & accessories · Recuperacao de carrinho abandonado

Kiaora uses automations and segmented campaigns to enhance the shopping experience and build customer loyalty.

Fashion & accessories Marketing automation Segmentation
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Trevie Footwear · Segmented campaigns

Trevie uses WPP Marketing to keep customers informed and organize targeted campaigns for women's footwear.

Footwear campanhas segmentadas e-commerce integration
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.