recovers customers who started but did not complete a purchase
Configured time: 60Efficient recovery of abandoned carts in Zappa Center
Zappa Center uses automation to recover abandoned carts, reducing manual work and increasing sales opportunities.
Summary: Helps recover sales opportunities that would be lost, reduces manual work for the marketing team, keeps customers informed, and creates an efficient cadence to encourage purchase completion.
A feature connected to the client's real routine.
Zappa Center is an Argentine online store that sells footwear for men, women, and children, including various sporty, casual, and formal styles, as well as related accessories. The e-commerce uses the Nuvemshop platform and aims to improve customer experience and sales through targeted digital marketing. Re-engaging customers who started a purchase but did not complete it, reducing cart abandonment and increasing conversion chances.
Automatic sending of personalized messages to customers who have abandoned their cart after a set period, encouraging purchase completion in a segmented way without generic communication.
01
Abandoned cart recovery
02
Redução do trabalho manual
03
Segmented and personalized communication
04
Keeping the customer informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment in an online store with a wide variety of products and diverse audiences, maintaining relevant communication and avoiding generic messages that could be considered spam. Implementation of WPP Marketing’s abandoned cart recovery automation, which sends segmented and personalized messages to customers who did not complete their purchase, integrating with the Nuvemshop platform for automatic data updates.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of clients who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentação para evitar comunicação genérica
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for data updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Audience-focused automation avoids spam
Mensagens personalizadas aumentam engajamento
Integration with e-commerce is essential for up-to-date data
Cart recovery is an effective operational strategy
Evaluate activation of other available automations, such as order confirmation and shipment updates, as well as explore segmented campaigns for different audiences, expanding the use of WPP Marketing functionalities.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.