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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

163 cases found
Fowler - Moda & Cultura Suburbana Fashion & accessories · Mass messages

Fowler uses targeted campaigns to engage customers from Rio's suburban culture, avoiding generic messages.

Fashion & accessories Mass campaigns Segmentation
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Squad For Men Fashion & accessories · Welcome for new customers

Squad For Men uses automations and segmentation to communicate precisely and improve the shopping experience for men's swim briefs.

Fashion & accessories Automação Segmentation
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Xela Malhas Fashion & accessories · Welcome for new customers

Xela Malhas uses automations and segmentation to engage customers and drive purchases in its online women's fashion store.

Fashion & accessories Automação Segmentation
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Ezerdonline Fashion & accessories · Welcome for new customers

Ezerdonline uses automations and segmentation to improve communication, recover carts, and inform customers in men's fashion.

Fashion & accessories Automação Segmentation
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Zuri Jewelry and semi-jewelry · Recuperacao de carrinho abandonado

Zuri uses automation to recover abandoned carts and segmentation for personalized campaigns, optimizing communication with semi-jewelry customers.

Jewelry and semi-jewelry Cart recovery automation Segmentation
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Anaya Music Fashion & accessories · Solicitacao de avaliacao

Anaya Music uses automations and segmentation to communicate with customers personally and optimize musical instrument sales.

Fashion & accessories Automação Segmentation
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Beachwear Brazil Fashion & accessories · Mass messages

Beachwear Brazil uses WPP Marketing for targeted campaigns, avoiding spam and increasing engagement.

Fashion & accessories Mass campaigns Segmentation
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Loja Vortex @2026 Fashion & accessories · Welcome for new customers

Vortex Store @2026 uses automations and segmentation to engage themed fashion fans with personalized messages.

Fashion & accessories Automação Segmentation
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anhelo studios Fashion & accessories · Mass messages

anhelo studios uses segmentation and mass campaigns to improve communication with specific audiences and showcase its exclusive streetwear fashion.

Fashion & accessories campanhas em massa segmentação
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Loja Luna Fashion & accessories · Mass messages

Loja Luna uses segmentation and mass campaigns to engage customers of original women's fashion.

Fashion & accessories campanhas em massa segmentação
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Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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Loja Da Trama Afetiva Fashion & accessories · Welcome for new customers

Loja Da Trama Afetiva uses automations and segmentation to engage customers and promote sustainable fashion with repurposed fabrics.

Fashion & accessories automation segmentação
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Sette Sports Fashion & accessories · Welcome for new customers

Sette Sports uses automations and segmentation to personalize communication and improve the customer experience.

Fashion & accessories Automação Segmentation
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Bia Souza | Moda Autoral Fashion & accessories · Mass messages

Bia Souza uses segmentation and mass campaigns to communicate exclusive, original women's fashion and avoid spam.

Fashion & accessories Mass campaigns Segmentation
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Mia Loreto Fashion & accessories · Welcome for new customers

Mia Loreto uses automation and segmentation to engage customers with personalized messages, avoiding spam and creating a repurchase cadence.

Fashion & accessories Automação Segmentation
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Vicio.Drip Fashion & accessories · Recuperacao de carrinho abandonado

Vicio.Drip uses automation to recover customers who abandon carts, with segmentation to avoid generic messages.

Fashion & accessories automação de marketing recuperação de carrinho abandonado
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Ousadia Studios Fashion & accessories · Welcome for new customers

Ousadia Studios uses automations and segmentation to keep customers informed and organize targeted campaigns.

Fashion & accessories Automação Segmentation
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Vyelle Fashion & accessories · Welcome for new customers

Vyelle uses automations to notify customers about orders, shipping, and welcomes, ensuring security and transparency.

Fashion & accessories Automação Segmentation
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Suke Fashion & accessories · Welcome for new customers

Suke uses automations and segmentation to engage customers and drive purchases in the online fashion store.

Fashion & accessories Automação Segmentation
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Novair Fashion & accessories · Welcome for new customers

Novair fitness apparel store uses WPP Marketing's automation and segmentation to improve communication and engagement.

Fashion & accessories Automação Segmentation
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Pimenta Rosa Glamour Moda Fashion & accessories · Mass messages

Pimenta Rosa Glamour Moda uses segmentation and mass campaigns to communicate with different customer profiles.

Fashion & accessories Mass campaigns Segmentation
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Lion Tj Fashion & accessories · Recuperacao de carrinho abandonado

Lion Tj uses automation to recover abandoned carts and segmentation for targeted campaigns, optimizing communication with men's fashion customers.

Fashion & accessories Abandoned cart recovery automation Segmentation
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Lopes Menswear Fashion & accessories · Welcome for new customers

Lopes Menswear uses automations and segmentation to keep customers informed and engaged with premium men's fashion.

Fashion & accessories Automação Segmentation
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Watchme Argentina Fashion & accessories · Welcome for new customers

Watchme Argentina uses welcome automation and segmentation for effective, personalized communication.

Fashion & accessories Message automation Audience targeting
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.