welcomes new customers with an automatic message
Active automationAutomation and segmentation to strengthen the customer experience Squad For Men
Squad For Men uses automations and segmentation to communicate precisely and improve the shopping experience for men's swim briefs.
Summary: Reduced manual work in communication, increased satisfaction by keeping customers informed and engaged, and efficient organization of campaigns by segment, avoiding spam and strengthening customer loyalty.
A feature connected to the customer's real workflow.
Men's fashion brand focused on swim briefs with design, comfort and personality, serving men interested in beachwear who seek style and freedom. Improve the customer experience through automated and segmented communication, ensuring clear information about orders and shipments, and welcoming new customers with personalized messages.
Use automations to send welcome messages, order confirmations and shipping updates, combined with tag-based segmentation to avoid generic communication and target specific campaigns to audiences such as new customers, at-risk, inactive, and recent buyers.
01
Personalized communication
02
Message automation
03
Audience targeting
04
Redução de trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a diverse customer base, avoiding generic messages and maintaining engagement in a competitive men's fashion segment. Implement automations configured to welcome, inform, and confirm orders, combined with tag-based segmentation that enables sending targeted, relevant campaigns to each specific audience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Shipping update with tracking information
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Evita envio de mensagens genéricas e spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation enhances the relevance of communication
Automação reduz esforço manual e aumenta eficiência
Clear communication strengthens customer trust
Personalization is key to engagement in men's fashion
Explore new automations for abandoned cart and repurchase messages, expand segmentations for review and support campaigns, and continue improving communication personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.