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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

84 cases found
Frenkels Fashion & accessories · Welcome for new customers

Frenkels integrates automation and segmentation to improve communication with fashion and accessories customers.

Fashion & accessories Automação Segmentation
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Formosa Modas Fashion & accessories · Order cancellation

Formosa Modas uses automations and segmentation to engage customers and optimize online sales.

Fashion & accessories Automação Segmentation
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OKL Ribeiro Fashion & accessories · Welcome for new customers

OKL Ribeiro uses WPP Marketing for welcome automation and segmentation, avoiding spam and improving customer relationships.

Fashion & accessories automation segmentação
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Pratas Do Rio Jewelry and semi-jewelry · Mass messages

Pratas Do Rio uses segmentation and mass messaging to avoid spam and increase engagement with jewelry and semi-jewelry customers.

Jewelry and semi-jewelry Mass campaigns Segmentation
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Leddred'S Marketplaces and multi-brand stores · Welcome for new customers

Leddred'S uses automations and segmentation to communicate with customers through personalized messages and keep the sales flow efficient.

Marketplaces and multi-brand stores Marketing automation Segmentation
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Mantos Sports Fashion & accessories · Welcome for new customers

Mantos Sports uses automations and segmentation to engage sportswear customers with personalized messages.

Fashion & accessories Automação Segmentation
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Nay Store Fashion & accessories · First-purchase incentive

Nay Store uses automation and segmentation to encourage the first purchase and avoid generic messages.

Fashion & accessories Marketing automation Segmentation
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Lines Outfits Fashion & accessories · Mass messages

Lines Outfits uses segmentation and mass campaigns to engage customers with personalized messages.

Fashion & accessories campanhas em massa segmentação
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Cordas Express Fashion & accessories · Recuperacao de carrinho abandonado

Cordas Express uses automations and segmentation to improve communication and operations.

Fashion & accessories automation segmentação
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Ezerdonline Fashion & accessories · Welcome for new customers

Ezerdonline uses automations and segmentation to improve communication, recover carts, and inform customers in men's fashion.

Fashion & accessories Automação Segmentation
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anhelo studios Fashion & accessories · Mass messages

anhelo studios uses segmentation and mass campaigns to improve communication with specific audiences and showcase its exclusive streetwear fashion.

Fashion & accessories campanhas em massa segmentação
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Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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Vicio.Drip Fashion & accessories · Recuperacao de carrinho abandonado

Vicio.Drip uses automation to recover customers who abandon carts, with segmentation to avoid generic messages.

Fashion & accessories automação de marketing recuperação de carrinho abandonado
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Total Brás Fashion & accessories · Welcome for new customers

Total Brás uses automations and segmentation to engage customers and drive repeat purchases in affordable women's fashion.

Fashion & accessories Automação Segmentation
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Fuled Fashion & accessories · Welcome for new customers

Fuled uses automations and segmentation to improve communication and keep customers informed during the purchase journey.

Fashion & accessories Automação Segmentation
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Clothes Ambar ropa de mujer y accesorios Fashion & accessories · First-purchase incentive

A women's fashion store uses WPP Marketing for automation and segmentation, driving first purchases and avoiding generic messages.

Fashion & accessories Marketing automation Segmentation
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Slingbag.ar Bags & handbags · Mass messages

Slingbag.ar uses targeted segmentation and mass campaigns to engage specific audiences, avoiding generic messaging.

Bags & handbags Mass campaigns Segmentation
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Arquibancada 07 Fashion & accessories · Mass messages

Sports fashion store uses targeting and mass messaging to engage fans without generating spam.

Fashion & accessories Mass campaigns Segmentation
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Star Concept Fashion & accessories · Payment pending

Star Concept uses WPP Marketing automation and segmentation for personalized communication and payment recovery.

Fashion & accessories Message automation Segmentation
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Arianys Baby Fashion & accessories · Recuperacao de carrinho abandonado

Arianys Baby uses automations and segmentation to recover carts and remind about payments, improving the shopping experience.

Fashion & accessories Abandoned cart recovery automation Pending payment automation
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Duovo Fashion & accessories · Welcome for new customers

Duovo uses automations and segmentation to engage customers and optimize processes in fashion and accessories sales.

Fashion & accessories Automação Segmentation
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Pato Pampa Fashion & accessories · Welcome for new customers

Pato Pampa uses automations and segmentation for personalized communication, keeping customers informed and creating a repurchase cadence.

Fashion & accessories Marketing automation Segmentation
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El Patrao Fashion & accessories · Recuperacao de carrinho abandonado

El Patrao uses automation to recover customers who abandon carts, reducing manual work and increasing the chance of conversion.

Fashion & accessories Automação de Recuperação de Carrinho Nuvemshop
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Kairos Flow Store Fashion & accessories · Recuperacao de carrinho abandonado

Kairos Flow Store uses automations and segmentation for personalized communication, premium support, and fast delivery.

Fashion & accessories Marketing automation Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.