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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

414 cases found
Nadina’s Lencería Fashion & accessories · Welcome for new customers

Nadina’s Lencería uses automations and segmentation to engage customers with personalized messages and avoid spam.

Fashion & accessories Automação Segmentation
See case
Aire Objetos Decorativos Home & Decor · Recuperacao de carrinho abandonado

Aire Objetos Decorativos uses automation to recover customers who abandon carts, avoiding spam by segmenting with tags.

Home & Decor Cart recovery automation Segmentation
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Kiara Privé Digital products · Welcome for new customers

Kiara Privé uses automations to welcome, inform, and confirm orders, ensuring segmented and personalized communication.

Digital products Message automation Segmentation
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Atacado Dream Perfumaria Perfumery · Atualizacao de envio

Atacado Dream Perfumaria uses automations and segmentation to inform customers and optimize wholesale perfume sales.

Perfumery Message automation Segmentation
See case
HouseBox Studio Furniture · Welcome for new customers

HouseBox Studio uses automations and segmentation to improve customer communication and experience.

Furniture Marketing automation Segmentation
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Secret Store Fashion & accessories · Welcome for new customers

Secret Store uses automations and segmentation to improve customer communication and experience during renovations.

Fashion & accessories Automação Segmentation
See case
Amaxxon Beauty & cosmetics · Recuperacao de carrinho abandonado

Amaxxon uses automation to recover abandoned carts and segment audiences, ensuring personalized and efficient communication.

Beauty & cosmetics automation recuperação de carrinho abandonado
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93m.style Pet shop · Welcome for new customers

93m.style uses WPP Marketing automations and segmentation to personalize communication and enhance customer service in pet photography.

Pet shop Automação Segmentation
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My+Store Beauty & cosmetics · Welcome for new customers

My+Store uses automations and segmentation to engage customers and optimize sales in the beauty and cosmetics sector.

Beauty & cosmetics Automação Segmentation
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Duovo Fashion & accessories · Welcome for new customers

Duovo uses automations and segmentation to engage customers and optimize processes in fashion and accessories sales.

Fashion & accessories Automação Segmentation
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Kaya Nails & Studio Beauty & cosmetics · Welcome for new customers

Kaya Nails & Studio uses automations and segmentation to transform the beauty experience into a wellness ritual.

Beauty & cosmetics Message automation Segmentation
See case
Kaminski Art Home & Decor · Welcome for new customers

Kaminski Art uses automations and segmentation to improve customer communication and experience.

Home & Decor automation segmentação
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Pato Pampa Fashion & accessories · Welcome for new customers

Pato Pampa uses automations and segmentation for personalized communication, keeping customers informed and creating a repurchase cadence.

Fashion & accessories Marketing automation Segmentation
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OrvenTech Marketplaces and multi-brand stores · Welcome for new customers

OrvenTech uses automations and segmentation to improve customer communication and experience in its multi-brand marketplace.

Marketplaces and multi-brand stores automation segmentação
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Eloá Beauty Beauty & cosmetics · Welcome for new customers

Eloá Beauty uses WPP Marketing's automations and segmentation to improve communication and engagement.

Beauty & cosmetics Marketing automation Segmentation
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El Patrao Fashion & accessories · Recuperacao de carrinho abandonado

El Patrao uses automation to recover customers who abandon carts, reducing manual work and increasing the chance of conversion.

Fashion & accessories Automação de Recuperação de Carrinho Nuvemshop
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Brünae Studio Home & Decor · Welcome for new customers

Brünae Studio uses automations and segmentation to improve communication and engagement with customers.

Home & Decor Automação Segmentation
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Multibazar Quilmes Household utilities · Confirmacao de pedido

Multibazar Quilmes uses automation and segmentation to improve customer communication and experience.

Household utilities Order confirmation automation Segmentation
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Wayne Interprises LTDA Digital products · Welcome for new customers

Wayne Interprises uses automations and segmentation to manage communication with developers and testers in a digital testing environment.

Digital products Marketing automation Segmentation
See case
Pedra e Prata Jewelry and semi-jewelry · Welcome for new customers

Pedra e Prata uses automations and segmentation to personalize communication and inform customers about orders and shipments.

Jewelry and semi-jewelry Marketing automation Segmentation
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Guaurritas Cuisine Pet shop · Welcome for new customers

Guaurritas uses automations and segmentation to engage customers with natural snacks for dogs and cats.

Pet shop automation segmentação
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Puerto Blue Fashion & accessories · Welcome for new customers

Puerto Blue uses automations and segmentation to improve communication with fashion and accessories customers.

Fashion & accessories Message automation Segmentation
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Kanto Da Recarga | Polvor Tools & building · Welcome for new customers

Kanto Da Recarga uses automations and segmentation to improve communication and loyalty for specialized customers.

Tools & building Automação Segmentation
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Mimos E Arte Stationery & gifts · Welcome for new customers

Online gift shop uses automations and segmentation to optimize communication and customer loyalty.

Stationery & gifts Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.