welcomes new customers with an automatic message
Active automationSó Tem Braba boosts sales with WPP Marketing's intelligent automations
A women's fitness fashion store uses automations to improve customer communication and experience.
Summary: The automation helps recover sales opportunities, keeps customers informed throughout the process, reduces the team's manual work, and creates smooth, efficient communication with the target audience.
A feature connected to the customer's real workflow.
Só Tem Braba is an official women's fashion store specializing in clothing and boots for training, bodybuilding and squats, focused on offering its own collection and conveniences like installment payments. The target audience is women interested in fitness fashion and weight training practitioners. Improve the shopping experience, increase conversion rate, and keep customers informed throughout the purchase and post-purchase process.
Through automations configured in the WPP Marketing platform, Só Tem Braba sends automatic welcome messages to new customers, recovers abandoned carts, confirms approved orders, updates on shipping and tracking, notifies about pending payments and cancellations, ensuring agile and personalized communication.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
automates order and payment communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication across different stages of the customer journey, preventing lost sales from cart abandonment and keeping customers informed about their orders without overloading the team manually. Implementation of WPP Marketing automations that cover customer onboarding through order confirmation and updates, including cart recovery and pending payment reminders, reducing manual work and improving the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
05
automatic alerts about pending payments and cancellations
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation improves operational efficiency
personalized communication prevents spam
e-commerce integration is essential for real-time updates
automating steps reduces manual work and improves experience
Evaluate implementing segmentation for mass campaigns targeting specific audiences—such as new customers, inactive customers, and top customers—to expand engagement and repeat purchase potential.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.