automatically welcome new customers with message
Active automationSó Tem Braba boosts sales with intelligent automations from WPP Marketing
Women's fitness fashion store uses automations to improve communication and customer experience.
Summary: Automation helps recover sales opportunities, keeps customers informed throughout the entire process, reduces manual work for the team, and creates a smooth and efficient communication with the target audience.
A feature connected to the client's real routine.
Só Tem Braba is an official women's fashion store specializing in clothing and boots for training, bodybuilding, and squatting, with a focus on offering a proprietary collection and facilities such as installment payments. The target audience is women interested in fitness fashion and bodybuilding practitioners. Improve the shopping experience, increase the conversion rate, and keep customers informed throughout the entire purchase and post-purchase process.
Through automations configured on the WPP Marketing platform, Só Tem Braba sends automatic welcome messages to new customers, recovers abandoned carts, confirms approved orders, updates on shipping and tracking, notifies about pending payments and cancellations, ensuring agile and personalized communication.
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recovers sales opportunities
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reduces manual work
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mantem clientes informados
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automates order and payment communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensures efficient and personalized communication for different stages of the customer journey, avoiding lost sales due to cart abandonment and keeping the customer informed about their order without overloading the manual team. Implementation of automations from WPP Marketing covering from customer reception to order confirmation and update, including cart recovery and pending payment alerts, reducing manual work and improving the customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic sending of welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic recovery of abandoned carts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
automatic alerts regarding pending payments and cancellations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation improves operational efficiency
personalized communication prevents spam
integration with e-commerce is essential for real-time updates
automating steps reduces manual work and enhances experience
Assess the implementation of segmentation for mass campaigns aimed at specific audiences, such as new customers, inactive customers, and best customers, expanding engagement and repurchase potential.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.