welcomes new customers with an automatic message
Active automationSegmented communication for wholesale and retail customers in plated jewelry
AL Bijoux uses automations and segmentation to optimize communication with wholesale and retail customers.
Summary: Reduction of manual work in communication, keeping customers informed about their orders and shipments, organizing campaigns by specific segments, and improving relationships with different customer profiles.
A feature connected to the customer's real workflow.
AL Bijoux is a plated jewelry manufacturer with extensive experience, serving both wholesale and retail across Brazil, offering a diverse catalog of accessories such as earrings, necklaces, bracelets, and rings. Improve relationships with new and existing customers, provide updates on orders and shipments, and run targeted campaigns for different audiences while avoiding generic communication.
Use automations configured for welcome messages, order confirmation and shipping updates, combined with tagging-based segmentation to separate audiences such as wholesale and retail, enabling targeted campaigns.
01
Message automation for welcome, confirmation and shipping update
02
Segmentation to avoid generic communication and spam
03
Personalized communication for different audiences
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Serve a diverse audience efficiently and personally — including wholesale and retail — keeping customers informed and engaged without overwhelming them with generic messages. Implement automations for automatic communication at key points in the purchase cycle and segmentation to send targeted campaigns, ensuring relevance and a better customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages at strategic points in the purchase cycle
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação usa etiquetas para separar públicos e direcionar campanhas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campaigns are sent only to segmented audiences, avoiding generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform enables automatic updating of order statuses
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase message relevance
Automation reduces manual effort and improves the customer experience
Personalized communication strengthens relationships with distinct audiences
E-commerce integration streamlines automatic information flow
Explore new segmentations and automations for repurchase and review campaigns to increase customer engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.