recover customers who started a purchase but didn’t finish
Active automationEfficient recovery of abandoned carts for Loja Fernazzi
Fernazzi store uses automation to recover customers who abandon their carts, improving engagement and shopping experience.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, and reduces the marketing team's manual effort.
A feature connected to the customer's real workflow.
Loja Fernazzi is an online store focused on practical and elegant solutions for home organization and decoration, serving customers interested in kitchen, bathroom, laundry utensils and more. Reengage customers who started the purchase process but didn’t complete it, reducing lost opportunities and increasing the chance of conversion.
The automation detects customers who abandoned their carts and sends personalized messages to encourage them to complete the purchase, keeping communication relevant and spam-free.
01
recover customers who abandoned the cart
02
reduz trabalho manual da equipe
03
keeps customers informed and engaged
04
direct integration with e-commerce platform
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales from cart abandonment without overloading the team and avoiding generic messages that can drive customers away. Implementation of abandoned cart recovery automation via WPP Marketing, which sends timely, segmented messages to customers who didn’t complete their purchase.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identifies abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
sends personalized messages to recover purchases
This step keeps service, sales, campaign or support connected to the conversation history.
03
evita comunicação genérica e spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
automates the recovery process
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
efficient automation reduces manual effort
segmented communication improves engagement
integration with e-commerce is essential
customer experience focus is a differentiator
Assess expansion into campaigns segmented by customer profile and implementation of other automations for repurchase and support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.