recovers customers who started but did not complete a purchase
Active automationEfficient recovery of abandoned carts for Fernazzi Store
Loja Fernazzi uses automation to retake customers who abandon their carts, improving engagement and shopping experience.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, and reduces manual effort for the marketing team.
A feature connected to the client's real routine.
Fernazzi Store is an online shop focused on practical and stylish solutions for household organization and decoration, catering to consumers interested in kitchen, bathroom, laundry, and more. Re-engages customers who started the purchase process but did not complete it, reducing missed opportunities and increasing conversion chances.
Automation identifies customers who abandoned the cart and sends personalized messages to encourage them to complete the purchase, maintaining relevant communication without spamming.
01
recovers customers who abandoned the cart
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reduz trabalho manual da equipe
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keeps customers informed and engaged
04
direct integration with e-commerce platform
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales due to cart abandonment without overloading the team and avoiding generic messages that can drive customers away. Implements cart abandonment recovery automation via WPP Marketing, sending targeted and timely messages to customers who did not complete their purchase.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
identifies abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
sends personalized messages to resume purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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evita comunicação genérica e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
automates the recovery process
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
efficient automation reduces manual effort
segmented communication improves engagement
integration with e-commerce is essential
focus on customer experience is a differentiator
Evaluate expansion for targeted campaigns by customer profile and implement other automations for repurchase and support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.