welcomes new customers with an automatic message
Active automationSegmented communication and automations that showcase RebLab’s unique style
RebLab uses automations and segmentation to personalize communication and keep customers informed, highlighting their handcrafted fashion.
Summary: The solution helps recover opportunities, reduces manual work, keeps customers informed about their orders, and creates a segmented communication cadence that highlights the unique style of the brand and its customers.
A feature connected to the customer's real workflow.
RebLab is a Brazilian brand offering handcrafted clothing and accessories for strong personalities, focusing on women's, men's, beachwear, intimates, and accessories. The brand values unique style and artisanal production, serving consumers who seek exclusivity and authenticity. Keep customers informed, welcome new customers, confirm orders, and avoid generic communication through segmented messages that prioritize relationship and the shopping experience.
Use automations configured to send welcome messages, order confirmations and shipping updates. Segment audiences with tags to target specific campaigns, avoiding spam and generic messages, and creating personalized communication for different customer profiles.
01
Personalized communication
02
Redução de trabalho manual
03
Customers informed about orders
04
Evita mensagens genéricas e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for an audience that values exclusivity by avoiding generic messages and keeping customers informed throughout the purchase and post-sale process. Implement welcome automations, order confirmation and shipping update flows, combined with audience segmentation using tags for targeted campaigns, avoiding spam and improving the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público com etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages to profiles such as new customers and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation reduces manual effort and improves the customer experience
Personalized communication values the brand's unique style
Integration with e-commerce is essential for real-time updates
Expand the use of segmentation for repurchase and review campaigns, and integrate new features for customer support to boost engagement and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.