Request review after the purchase experience
Configured time: 7Men's fashion with intelligent automation and segmented campaigns
Men’s fashion online store uses WPP Marketing for automation, segmentation, and campaigns that highlight their exclusive style.
Summary: Helps recover sales opportunities, organizes campaigns by segment, reduces manual work, and keeps customers informed and engaged with the brand.
A feature connected to the client's real routine.
My+Store is an online store focused on exclusive men's fashion, offering products such as t-shirts, shorts, caps, and hoodies with style and attitude. The website is hosted on the Wix platform and serves men interested in casual and exclusive fashion. Improve customer relationships through post-purchase messaging automation and targeted campaigns for specific audiences, avoiding generic communication and spam.
Uses automation to send evaluation requests after the purchase experience, as well as mass campaigns with segmentation by tags that classify audiences as new customers, at risk, inactive, recent buyers, and top customers.
01
reduces manual work
02
mantem clientes informados
03
creates a re-purchase cadence
04
organiza campanhas por segmento
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close relationship with customers in a competitive market, avoiding generic blasts that can be perceived as spam and generating qualified engagement. Implementation of WPP Marketing automations for review requests and use of segmented campaigns that send specific messages to different customer profiles, integrated with the Wix platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends evaluation request after purchase
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
campanhas em massa segmentadas por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Specific messages for different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with Wix platform for data and triggers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Efficient segmentation improves engagement
Automation reduces manual effort and increases consistency
Avoiding generic messages protects the brand image
Integrated use with e-commerce platform maximizes results
Expand automation use for cart abandonment and reorder messages, deepen segmentation for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.