asks for a review after the purchase experience
Configured time: 7Men's fashion with smart automation and segmented campaigns
Men's fashion online store uses WPP Marketing for automation, segmentation and campaigns that showcase its unique style.
Summary: Helps recover sales opportunities, organize campaigns by segment, reduce manual work, and keep customers informed and engaged with the brand.
A feature connected to the customer's real workflow.
My+Store is an online store focused on exclusive men's fashion, offering products such as T‑shirts, shorts, caps and sweatshirts with style and attitude. The site is hosted on the Wix platform and serves men interested in casual, exclusive fashion. Improve customer relationships through automated post‑purchase messaging and targeted campaigns for specific audiences, avoiding generic communications and spam.
Use automation to send review requests after the purchase experience, and run mass campaigns segmented by tags that classify audiences as new customers, at-risk, inactive, recent buyers, and best customers.
01
reduces manual work
02
mantem clientes informados
03
creates repurchase cadence
04
organiza campanhas por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close relationship with customers in a competitive market by avoiding generic broadcasts that can be perceived as spam and by generating qualified engagement. Implement WPP Marketing automations for review requests and use segmented campaigns that send specific messages to different customer profiles, integrated with the Wix platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends review request after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
04
campanhas em massa segmentadas por etiquetas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
specific messages for different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
06
integration with Wix platform for data and triggers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Efficient segmentation improves engagement
automation reduces manual effort and increases consistency
avoid generic messages protects brand image
integrated use with e-commerce platform boosts results
Expand the use of automations for abandoned cart and repurchase messages, and further deepen segmentation for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.