automatically confirms approved orders
Active automationAutomatic order confirmations and segmentation for effective communication
Naty Kitty Store uses automation to confirm orders and segmentation to avoid spam, optimizing communication with gamers.
Summary: Reduction of manual work with automatic confirmations, improved customer experience by receiving relevant and organized messages, and prevention of generic communications that could harm engagement.
A feature connected to the customer's real workflow.
Naty Kitty Store is an online shop focused on selling legendary and epic sets for games, serving mainly gamers seeking digital products to enhance their gaming experience. The site offers support via WhatsApp and promotions such as free shipping, using the Nuvemshop platform for e-commerce. Ensure customers receive immediate confirmation of approved orders and avoid generic communication through segmentation, improving the customer experience and optimizing relationships.
The active automation sends automatic order confirmation messages after approval, keeping customers informed about their purchases. Segmentation uses tags to separate audiences such as new customers, at‑risk customers and recent buyers, enabling targeted campaigns and avoiding spam.
01
automatic order confirmation
02
comunicação segmentada e personalizada
03
reduction of manual work
04
improvement in customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers quickly informed about their orders and avoid generic communication that can feel like spam and cause disengagement, especially in a digital products market for gamers. Implement order confirmation automation via WPP Marketing and use tag-based segmentation to send tailored messages to distinct audiences, ensuring relevance and efficiency in communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends confirmation after order approved
The company quickly understands where WhatsApp fits into the journey.
02
segmentation separates audiences by tags
This step keeps service, sales, campaign or support connected to the conversation history.
03
messages are sent to specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
customers receive relevant, fast information
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation improves operational efficiency
segmentation prevents generic communication
personalized messages increase engagement
integração com plataforma de e-commerce facilita processos
Explore activating other automations, such as welcome messages and targeted mass campaigns, to expand relationships and encourage repeat purchases across different customer profiles.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.