Segmented communication for engaged cultural audiences

Vitalux uses segmented campaigns to connect with theatrical and cultural audiences, avoiding generic messages.

Digital products Mass campaigns Segmentation Comunicação segmentada Engajamento Wix

Summary: Helps keep cultural audiences informed and engaged, promotes events with targeted communication, reduces manual work in campaign management, and avoids sending irrelevant messages.

A feature connected to the client's real routine.

Vitalux is a theater production company creating unique theatrical experiences for diverse cultural audiences in Guadalajara, focusing on art, emotion, and professional quality. Maintaining relevant, segmented contact with different cultural audiences to promote events and theatrical experiences, avoiding generic communication and spam.

Use of mass campaigns with segmentation via tags to distinguish audiences such as theater enthusiasts, artistic communities, and cultural audiences, sending specific messages to each segment.

01 Comunicação segmentada e relevante

02 Reduction of generic messages and spam

03 Qualified audience engagement

04 Ease of campaign management

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Reaching diverse audiences with relevant messages without overloading them with generic communications or spam, maintaining engagement and promoting cultural events. Implementation of mass campaigns with segmentation via WPP Marketing, using tags to organize audiences and send targeted messages aligned with each segment’s profile.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Audience segmentation via tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Sending specific mass campaigns by segment Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Occasional use of messages to avoid overload The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integration with Wix platform for management The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Qualitative engagement monitoring The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation is essential to avoid generic communication

Targeted messages keep the audience engaged

Platform integration facilitates operations

Segmented campaigns promote better audience experience

Expand automation usage to strengthen relationships with segmented audiences, explore repeat purchase messages, and support to increase loyalty.

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