welcomes new customers with an automatic message
Active automationTransforming public administration with digital education and targeted automation
Gpi Brasil Consultorias modernizes public administration with digital training and customized automations via WPP Marketing.
Summary: Improved organization of campaigns by segment, increased operational efficiency by reducing manual work, more targeted communication with specific audiences, and strengthened relationships with public managers and educators.
A feature connected to the customer's real workflow.
Specialized consultancy in municipal governance and capacity building for public managers in Brazil's Northeast, focused on administrative modernization and sustainable transformation of public education, operating in states such as PE, AL, PB, SE, BA, PI and MA. Strengthen the training and knowledge of public managers through digital content and automations that optimize communication, ensuring efficient reach and targeted engagement.
Use automations to welcome new customers, encourage first purchases, and remind about pending payments, combined with targeted campaigns that avoid generic messages or spam, directing specific communications to audiences such as new customers and customers at different stages of the relationship.
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Segmented and personalized communication
02
Redução do trabalho manual
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Strengthening customer relationships
04
Efficient campaign organization
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Modernize communication with public managers and educators by avoiding generic messages and increasing engagement with relevant digital content, while automating processes for greater efficiency. Implement welcome automations, first-purchase incentives and payment reminders, as well as segmented campaigns via WPP Marketing that use tags to separate audiences and send targeted messages according to customers' profiles and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationreminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
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Incentivo à primeira compra no momento de interesse
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmented campaigns using tags for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
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Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância da comunicação
Automação reduz esforço manual e melhora eficiência
Personalized messages boost engagement
E-commerce platform integration simplifies management
Expand the use of automations to include review requests and repurchase messages, and explore additional integrations to broaden campaign reach and personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.