automatically welcome new customers with message
Active automationTransforming public management with digital education and segmented automation
Gpi Brasil Consultorias modernizes public management with digital training and personalized automations via WPP Marketing.
Summary: Improvement in campaign organization by segment, increased operational efficiency by reducing manual work, more assertive communication with specific audiences, and strengthening relationships with public managers and educators.
A feature connected to the client's real routine.
Specialized consultancy in municipal governance and training for public managers in northeastern Brazil, focused on administrative modernization and sustainable public education transformation, operating in states like PE, AL, PB, SE, BA, PI, and MA. Strengthening the training and knowledge of public managers through digital content and automations that optimize communication, ensuring efficient reach and segmented engagement.
Use of automations to welcome new customers, encourage first purchases, and remind about pending payments, combined with segmented campaigns that avoid generic messages or spam, directing specific communications to audiences such as new customers and clients at different relationship stages.
01
Segmented and personalized communication
02
Redução do trabalho manual
03
Strengthening customer relationships
04
Efficient campaign organization
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Modernize communication with public managers and educators, avoiding generic messages and increasing engagement with relevant digital content, as well as automating processes for efficiency. Implementation of automations for welcoming, encouraging first purchase, and payment reminders, along with segmented campaigns via WPP Marketing that use tags to segment audiences and send targeted messages based on customer profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationreminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of welcome messages for new clients
The company quickly understands where WhatsApp fits into the journey.
02
Incentivo à primeira compra no momento de interesse
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmented campaigns using tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação aumenta a relevância da comunicação
Automação reduz esforço manual e melhora eficiência
Personalized messages strengthen engagement
Integration with e-commerce platform facilitates management
Expand automation use to include review requests and repurchase messages, as well as explore additional integrations to broaden reach and campaign customization.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.