welcomes new customers with an automatic message
Configured time: 0Segmented communication and automations for streetwear fashion
Kapdaay uses WPP Marketing automations and segmentation to engage urban fashion customers with personalized messages.
Summary: Reduced manual work in communication, increased customer satisfaction through informative and personalized messages, and efficient organization of campaigns by segments, contributing to greater engagement and retention.
A feature connected to the customer's real workflow.
Kapdaay is a fashion brand offering unique printed hoodies, oversized graphic tees, statement jackets and contemporary streetwear with bold designs and worldwide shipping. Its target audience is young adults interested in urban fashion and streetwear, with a global reach. Improve customer relationships through personalized communication, keeping them informed and encouraging repeat purchases without sending generic messages or spam.
Use automations to send welcome messages to new customers and automatic updates about shipping and order tracking. Segment audiences by tags for targeted campaigns, such as new customers, at-risk customers, and recent purchasers, ensuring message relevance.
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welcome message automation and sending
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segmentation to prevent spam
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comunicação personalizada
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reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a global audience interested in streetwear fashion without overwhelming customers with generic messages or spam, while keeping communication efficient and automated to reduce manual work. Implement welcome and shipping update automations via WPP Marketing, combined with tag-based segmentation for personalized campaigns, ensuring relevant and timely communication for different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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automation sends messages to new customers immediately after signup
The company quickly understands where WhatsApp fits into the journey.
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automatic updates keep customers informed about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
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segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
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campaigns avoid generic messages by sending relevant content to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é essencial para evitar comunicação genérica e spam
automation reduces manual work and improves the customer experience
manter clientes informados aumenta confiança e engajamento
integração com plataforma de e-commerce é fundamental para eficiência
Expand use of segmentation to include repurchase and review campaigns, and integrate new support features to enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.