welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient communication in building materials
La Noria Revestimientos uses automations and segmentation to keep customers informed and organize effective campaigns.
Summary: Reduced manual work in communication, improved customer relationships by keeping them informed and engaged, campaign organization by specific segments, and greater communication efficiency without overloading customers with irrelevant messages.
A feature connected to the customer's real workflow.
La Noria Revestimientos offers a wide range of products for coverings, flooring, bathrooms, toilets, faucets, kitchens, and construction and renovation accessories, serving builders, remodelers, and end customers interested in residential and commercial projects in Argentina. Improve communication with customers through automated and segmented messages, ensuring each audience receives relevant and timely information about their orders and updates.
Use automations to welcome new customers, confirm orders, and provide shipping and tracking updates, combined with audience segmentation by tags to avoid generic messages and spam, directing targeted campaigns to groups like new customers, at‑risk customers, inactive users, and recent buyers.
01
Personalized and segmented communication
02
Automatic updates on orders and shipments
03
Reduction of manual work in communication
04
Evita mensagens genéricas e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles by keeping them informed about their orders and avoiding generic messages that may be perceived as spam. Implement automations configured for welcomes, order confirmations, and shipping updates, combined with detailed tag-based segmentation that enables targeted campaigns according to customer profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Targeted campaigns for different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves relevance
Automation reduces manual effort and keeps customers informed
Integração com ecommerce é fundamental para atualizações em tempo real
Personalized messages increase engagement and satisfaction
Explore new automations and targeted campaigns to encourage repurchases and product reviews, while expanding integration with other platforms to further improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.