welcomes new customers with an automatic message
Configured time: 0Automation and segmentation for personalized, efficient communication
Fashion store that uses automation and segmentation to improve customer experience and organize campaigns.
Summary: The solution helps recover engagement opportunities, reduces manual communication work, keeps customers informed, and creates an organized repurchase cadence by segments, promoting a more reliable and personalized shopping experience.
A feature connected to the customer's real workflow.
Cabine Estação Moda is an online fashion store offering seasonally current clothing and trends, focused on quality, trust, and differentiated customer service. The target audience is fashion-interested consumers, including women and men looking for up-to-date, stylish pieces. The company uses the Wix platform for its e-commerce and offers benefits like free shipping and installment payments to improve the shopping experience. Improve customer communication through automations and segmented campaigns, avoiding generic messages and spam, while creating a personalized shopping experience and encouraging repeat purchases.
Use automation to send welcome messages to new customers immediately after sign-up, and run mass campaigns segmented by tags that classify audiences such as new customers, inactive customers, at-risk customers, and recent buyers. This lets you send targeted, relevant messages to each group, keeping customers informed and engaged.
01
Personalized communication
02
Reduction of generic messages and spam
03
Engajamento segmentado
04
Welcome message automation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication with different customer profiles, avoiding generic messages that may be perceived as spam, and organize campaigns that meet the specific needs of each audience segment. Implement automations for welcome messages and use tag-based segmentation for mass campaigns, enabling the sending of targeted, relevant messages to specific audiences, integrated with the Wix system for better data management.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automação envia mensagem de boas-vindas a novos clientes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Label-based segmentation classifies audiences for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Mass campaigns are sent to specific groups, avoiding generic communication
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Wix integration keeps data synchronized for better management
This step keeps service, sales, campaign or support connected to the conversation history.
07
Continuous communication keeps customers informed and engaged
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita spam e aumenta relevância das mensagens
Automation reduces manual work and speeds up communication
Integration with your e-commerce platform is essential for up-to-date data
Personalized messages improve the customer experience
Expand the use of automations to include abandoned cart, repurchase and review messages, and explore new segmentations for even more targeted campaigns integrated with customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.