welcomes new customers with an automatic message
Active automationAutomation and segmentation for premium traditional sweets sales
Delisnaq uses WPP Marketing's automations and segmentation to improve communication and delivery of premium sweets in Delhi.
Summary: Reduced manual work, increased customer satisfaction through clear and personalized information, maintained engagement with segmented audiences, and efficient organization of marketing campaigns.
A feature connected to the customer's real workflow.
Delisnaq offers premium, fresh traditional Indian sweets, including mithai, with fast delivery in Delhi, plus personalized gift boxes for special occasions and corporate events. The focus is on tradition, premium quality and online shopping convenience. Improve the customer experience through automated and segmented communication, ensuring clear information about orders and deliveries while avoiding generic messages that could be perceived as spam.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and ongoing updates about shipping and tracking. Audience segmentation with tags for targeted campaigns to different profiles, such as new customers, at-risk customers, and recent purchasers.
01
automação de mensagens para novos clientes
02
automatic order confirmation
03
continuous delivery update
04
segmentation to prevent spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication in a traditional sweets market by avoiding generic messages that can harm the customer experience and increase the team's manual work. Implement WPP Marketing automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation for targeted campaigns, organizing communication by customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted to specific audiences to avoid generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de ecommerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation facilitates efficient communication and reduces manual effort
segmentation improves engagement and prevents unwanted messages
ecommerce integration is essential for accurate updates
personalization is key to keeping customers informed and satisfied
Expand the use of segmentation to include repurchase and review campaigns, and explore additional integrations for support and loyalty to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.