Efficient targeting prevents spam and strengthens customer relationships Kotranic

Kotranic uses targeted campaigns to engage unisex patchwork fashion customers with relevant messages.

Fashion & accessories Mass campaigns Segmentation Wix Comunicação segmentada Engajamento

Summary: Reduced manual work in campaign management, more relevant communications sent, keeping customers informed, and creating a structured repurchase cadence.

A feature connected to the customer's real workflow.

Kotranic is an Indian brand specializing in unisex patchwork clothing, offering shirts, pants, kimonos and coordinated sets with handcrafted design. The brand sells online and serves men and women interested in artisanal, exclusive fashion. Keep communication relevant and personalized for different customer groups, avoiding spam and increasing engagement and purchase recurrence.

Use targeted mass campaigns segmented by tags that classify audiences as new customers, at-risk customers, inactive customers, recent buyers, and top customers. Messages are sent specifically to each segment, ensuring relevance and efficiency.

01 Avoid generic communication and spam

02 Precise segmentation by tags

03 Customer-reported maintenance

04 Criação de cadência de recompra

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid sending generic messages and spam in mass campaigns while maintaining engagement with a diverse, demanding audience for unisex handcrafted fashion. Implement mass campaigns with segmentation via WPP Marketing, using tags to separate audiences and send personalized messages according to profile and purchase behavior.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Audience segmentation with specific tags Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Send mass campaigns targeted to each segment Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Use integration with ecommerce platform for up-to-date data This step keeps service, sales, campaign or support connected to the conversation history.

Monitoramento e ajuste das campanhas conforme resposta dos clientes Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

Segmentation is essential to prevent brand fatigue from spam

Targeted campaigns increase customer engagement

Ecommerce integration simplifies data and segmentation

Future automation can expand results and efficiency

Expand use of automations for abandoned cart, repurchase and support messages, and explore additional integrations to enrich segmentation and personalization.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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