keeps the customer informed about shipping and tracking
Active automationDimple Store enhances customer relationships through automation and segmentation
Housewares store uses automation to update customers and segmentation to avoid spam.
Summary: Reduction of manual work in communication, increased customer satisfaction from receiving relevant information, and efficient organization of campaigns by segmented audiences.
A feature connected to the customer's real workflow.
Dimple Store is a Brazilian online shop offering mugs, cups, bottles, keychains, saucers and caps, focused on household goods and gifts for end consumers. Keep customers informed about order status and avoid generic communication by using targeted campaigns.
Active shipping-update automation that keeps the customer informed about order tracking and status; use of tag-based segmentation to separate audiences and target specific campaigns.
01
mantem clientes informados sobre envio e rastreamento
02
evita comunicação genérica e spam
03
organiza campanhas por segmentos
04
reduz trabalho manual na comunicação
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive up-to-date information about their orders without overwhelming them with irrelevant messages or spam. Implement shipment update automation to keep the customer informed and use segmentation to organize targeted campaigns, avoiding generic communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic updates about shipping and tracking
The company quickly understands where WhatsApp fits into the journey.
02
segmentation uses tags to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted to specific audiences, avoiding irrelevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation improves the customer experience with timely information
segmentation prevents brand fatigue from excessive generic messaging
campaign organization makes management easier and increases relevance
Expand the use of automations for abandoned cart messages and repurchase strategies, and further refine segmentation to increase engagement.
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