welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized communication in creative stationery
Sissilice uses automations and segmentation to keep customers informed and engaged with personalized stationery.
Summary: Helps recover sales opportunities, keeps customers informed about orders and shipments, creates repurchase cadence and organizes campaigns by specific segments, reducing manual work and increasing engagement.
A feature connected to the customer's real workflow.
Sissilice is a personalized stationery brand offering planners, agendas, notebooks, adhesive labels and maternity products, focusing on creativity and exclusivity. It serves students, professionals and parents seeking organization and customized items. Keep customers informed, welcome them properly, confirm orders and provide shipping updates, while avoiding generic communication through segmentation to promote engagement and loyalty.
Use of automations configured to automatically send welcome messages to new customers, confirmations for approved orders, and updates on shipping and tracking. Tag-based segmentation allows sending specific campaigns to different audiences, avoiding spam and increasing message relevance.
01
automated welcome for new customers
02
automatic order confirmation
03
atualização automática de envio e rastreamento
04
segmentation to avoid generic communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication in a creative and diverse segment, avoiding generic messages and keeping the customer always informed about their order and repurchase opportunities. Implement message automations for key stages of the customer journey and use tag-based segmentation for targeted campaigns, avoiding spam and increasing the relevance of communications.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic messages at stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
evita envio de mensagens genéricas ou spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
maintains relevant, personalized communication
This step keeps service, sales, campaign or support connected to the conversation history.
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integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases the relevance of communications
automation reduces manual effort and errors
customized messages improve engagement
Integrating platforms makes data management and updates easier
Expand the use of targeted campaigns for new audiences, integrate new automations focused on repeat purchases and reviews, and enhance monitoring of qualitative results for continuous adjustments.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.