keeps the customer informed about shipping and tracking
Active automationSegmented communication and automation for a better customer experience
Santa Lorenza uses automations and segmentation to inform customers and organize campaigns without spam.
Summary: Helps recover missed communication opportunities, reduces the team's manual work, keeps customers informed, and organizes campaigns by specific segments, improving the customer experience.
A feature connected to the customer's real workflow.
Santa Lorenza is an online store focused on shaggy rugs for living rooms, bedrooms and runners, offering free shipping and easy payment options, serving residential consumers interested in interior decoration. Keep customers informed about their orders and shipments, and organize targeted campaigns for specific audiences to avoid generic communication and spam.
Active automation for order confirmation and shipping updates, with audience segmentation via tags to separate new, at-risk, inactive, recent purchasers and best customers, enabling targeted campaigns.
01
reduces manual work
02
mantem clientes informados
03
evita spam e mensagens genéricas
04
organiza campanhas por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive accurate, timely information about their orders and shipments, and avoid sending generic mass messages that may be perceived as spam. Implement automations for order confirmation and shipment updates, along with audience segmentation based on tags for targeted, personalized campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
order confirmation automation active
The company quickly understands where WhatsApp fits into the journey.
02
active shipping update automation
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentação de público via etiquetas
This step keeps service, sales, campaign or support connected to the conversation history.
04
campanhas direcionadas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
Keeping customers informed is essential for satisfaction
targeted campaigns help recover at-risk customers
Evaluate reactivating the welcome automation for new customers and explore new segmentations for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.