Smart targeting for corporate beverage gifts

SyM Bebidas uses targeted campaigns to promote corporate beverage gifts for special occasions.

Food & Beverage Mass campaigns Segmentation Comunicação segmentada Corporate gifts WPP Marketing

Summary: Helps organize campaigns by segment, keeps customers informed, and creates a relevant communication cadence, strengthening relationships with corporate audiences.

A feature connected to the customer's real workflow.

SyM Bebidas offers corporate and business gifts focused on beverages such as wines, whiskies, champagnes, liqueurs, and themed mate sets, serving companies and employees on special occasions. Improve communication with different segmented audiences to increase message relevance and strengthen relationships with corporate clients.

Sending mass messages using tag-based segmentation to separate audiences such as new customers, at-risk customers, inactive customers, and recent buyers, avoiding generic communication or spam.

01 Evita comunicação genérica ou spam

02 Segment audiences for more relevant campaigns

03 Strengthens relationships with corporate customers

04 Organiza campanhas por perfil de cliente

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Effectively communicate corporate beverage gifts to diverse audiences without producing generic messages or spam. Implement mass campaigns with segmentation based on tags that identify different customer profiles and purchase moments.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Uso de etiquetas para segmentar públicos Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Envio de mensagens em massa segmentadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Targeted communication for different profiles This step keeps service, sales, campaign or support connected to the conversation history.

Focus on special dates and corporate occasions This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação é essencial para evitar mensagens genéricas

Targeted campaigns increase engagement

Comunicação personalizada fortalece o relacionamento

Using labels makes it easier to organize audiences

Explore automations to expand personalization and include cart and repurchase messaging features to increase operational efficiency.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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