welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient communication with pet owners
Hudi uses automations and segmentation to keep customers informed and engaged, avoiding generic messages.
Summary: Reduced manual work in communication, increased organization of campaigns by segment, keeping customers informed throughout the entire purchase process, and creating an appropriate cadence for repurchase and loyalty.
A feature connected to the customer's real workflow.
Hudi is a young brand that manufactures and imports high-quality pet products for different sizes and species, including accessories and clothing. It operates in the Argentine market and offers conveniences such as interest-free installments, free shipping and discounts for bank transfer. Keep customers informed throughout the purchase journey, welcome new customers, confirm orders automatically and avoid generic communications by segmenting the audience.
Uses automations configured to send welcome messages to new customers, automatic confirmations for approved orders, and updates about shipping and tracking. Campaigns are organized by segments defined by tags, such as new, active, and inactive customers, avoiding spam and increasing message relevance.
01
automated welcome for new customers
02
automatic order confirmation
03
constant updates on shipping and tracking
04
comunicação segmentada para evitar spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, keeping them informed and engaged without overwhelming them with generic messages or spam. Implement message automations for welcomes, order confirmations and shipping updates, plus audience segmentation using tags for targeted, relevant campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
shipping update keeps customers informed
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
05
targeted campaigns avoid generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves communication relevance
automation reduces manual effort and increases efficiency
informing the customer during the journey improves experience
using labels makes it easier to organize and target campaigns
Expand the use of targeting for repurchase and review campaigns, integrate new automated support features, and explore new tags for even more refined targeting.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.