welcomes new customers with an automatic message
Active automationSegmented communication that strengthens the relationship with TotalPet customers
TotalPet uses automations and segmentation to keep customers informed and organize effective campaigns.
Summary: The solution helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates a communication cadence that strengthens customer relationships.
A feature connected to the customer's real workflow.
TotalPet is an Argentine online store offering balanced pet food, accessories, and toys for dogs and cats, with home delivery. The target audience is pet owners and lovers seeking variety and quality in pet products. Keep customers informed and engaged, improve the shopping experience, and strengthen relationships through personalized and automated communication.
TotalPet uses automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. It also segments your audience with tags to avoid generic communications, sending targeted messages based on customer profile and behavior.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages and keeping customers informed throughout the purchase and delivery process. Implement message automations for welcomes, order confirmations, and shipping updates, combined with advanced segmentation to send targeted campaigns to distinct audiences, optimizing engagement and customer satisfaction.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automated update about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation with tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz esforço manual e melhora experiência do cliente
informative messages keep customers engaged during the purchase process
Expand the use of segmentation for repurchase and review campaigns, and integrate new support features to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.