welcomes new customers with an automatic message
Configured time: 0Segmented automation to engage and encourage repeat purchases
Vervia uses welcome and first-purchase incentive automations with segmentation to engage customers and avoid generic communications.
Summary: Reduces manual work in communication, improves initial customer engagement, encourages first purchase, and maintains a segmented and efficient contact cadence.
A feature connected to the customer's real workflow.
Online store focused on cosmetics, makeup, skincare and personal care products, offering natural items and aesthetic technology with free shipping and easy installment plans. Engage new customers and encourage the first purchase through personalized, segmented communication.
Active automation for welcome messages to greet new customers and a first-purchase incentive automation that prompts customers at the moment of interest, using tag-based segmentation to avoid generic communication.
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personalized engagement
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estimulo à primeira compra
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avoid generic communication
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reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep newly arrived customers engaged and encourage their first conversion without overwhelming them with generic or intrusive messages. Implement segmented automations that send personalized welcome and purchase-incentive messages, using tags to separate audiences and campaigns to ensure relevant, timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation active on customer signup
The company quickly understands where WhatsApp fits into the journey.
02
first-purchase incentive automation triggered by customer interest
This step keeps service, sales, campaign or support connected to the conversation history.
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segmentação por etiquetas para separar públicos e campanhas
This step keeps service, sales, campaign or support connected to the conversation history.
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sending personalized, timely messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automation reduces manual effort and keeps communication cadence
messages at the right time boost engagement and conversion
ecommerce integration simplifies communication flow
Expand the use of segmentation for repurchase and loyalty campaigns, implement abandoned cart and review messages to deepen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.