engages the customer at the moment they show interest
Configured time: 0Automation that encourages first purchase and segments for effective communication
Due Vinhos Selecionados uses automation to encourage the first purchase and segmentation to avoid generic messages.
Summary: Helps recover purchase opportunities, reduces manual work in communication, keeps customers informed, and creates a contact cadence that favors initial conversion.
A feature connected to the customer's real workflow.
Due Vinhos Selecionados is an online curation of Italian wines from small producers, offering a variety of wines and payment options for consumers interested in authentic, carefully selected wines. Encourage interested customers to make their first purchase, and segment the audience for more relevant communications, avoiding generic messages and spam.
Active automation that sends personalized messages at the moment the customer shows interest, combined with tag-based segmentation to separate audiences and specific campaigns.
01
incentivo à primeira compra
02
comunicação segmentada e personalizada
03
avoid generic messages and spam
04
improves the customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication with different customer profiles, avoiding generic messages and spam, while encouraging conversion of prospects into buyers. Implement automation to prompt an immediate first purchase and segment audiences using labels, ensuring relevant and timely messages for each customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation active at the customer's moment of interest
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para separar públicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending personalized messages according to profile
This step keeps service, sales, campaign or support connected to the conversation history.
04
use of digital channels for direct communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation improves engagement and prevents spam
automation encourages effective initial conversion
personalization is key to a better customer experience
integrated channel usage expands reach and effectiveness
Expand use of segmentation to other stages of the customer lifecycle, such as repurchase and review, and integrate new features for support and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.