welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Distribuidora Chanchamayo uses automations and segmentation to improve communication and customer service.
Summary: The solution helps keep customers informed, reduces the team’s manual work, and organizes campaigns by segment, strengthening customer relationships and loyalty.
A feature connected to the customer's real workflow.
Distribuidora Chanchamayo operates in the distribution of biodegradable products and packaging for local shops, restaurants, and end consumers in Caracas, offering delivery and local pickup options. The business needed to improve communication with its various audiences to keep customers informed and engaged. Improve customer relationships through automated and segmented messages, ensuring relevant and efficient communication without creating spam.
Automations were set up to welcome new customers, confirm approved orders, and provide updates on shipping status, keeping customers informed throughout the entire purchase journey. Segmentation was applied to send targeted messages to distinct audiences—such as new customers, at-risk customers, and recent purchasers—avoiding generic communication.
01
Recupera oportunidades de venda
02
Reduz trabalho manual
03
Mantém clientes informados sobre pedidos e envios
04
Avoid generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication with customers is personalized and relevant, avoiding generic messages and keeping customers informed throughout the purchase and delivery process. Implement automations for welcome messages, order confirmation, and shipping updates, combined with tag-based segmentation to target specific campaigns to distinct audiences, optimizing communication and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automated shipment status update
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação de público por etiquetas para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid irrelevant messages
Automation optimizes support and keeps customers engaged
Integration with e-commerce enables real-time updates
Personalized communication strengthens customer relationships
Expand the use of segmentation for repurchase and review campaigns, and also explore new automations for post-sale support and customer feedback.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.