Stimulates the customer when they show interest
Active automationAutomation that keeps customers informed and encourages the first purchase
Santa Casinhola uses automations to encourage purchases, confirm orders, and update shipments, improving the customer experience.
Summary: Reducing manual work in communication, increasing transparency for the customer throughout the purchase and delivery process, and effectively stimulating the conversion of interested parties into buyers.
A feature connected to the client's real routine.
Online store specialized in decorative frames and wall phrases with evangelistic and inspiring themes, serving consumers interested in interior decoration and evangelical audiences, with delivery across Brazil and installment options. Stimulate the first purchase, automatically confirm approved orders, and keep customers informed about the shipping status and tracking.
Automation configured to send encouragement messages when the customer shows interest, automatic confirmation of approved orders, and constant updates on shipping, integrated with the e-commerce platform.
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incentivo à primeira compra
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Automatic order confirmation
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Constant updates on shipping and tracking
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Reduction of manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve customer engagement and transparency in the purchase and delivery process, reducing manual work and increasing consumer trust. Implementation of specific automations for first purchase incentive, automatic order confirmation, and shipping updates, integrated with the e-commerce system for efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic sending of messages when the customer shows interest
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic update of shipping and tracking status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation improves the customer experience
Keeping the customer informed increases confidence in the purchase
Reducing manual work optimizes team resources
Evaluate the implementation of segmentation for future campaigns and use of bulk messaging for specific promotions, expanding reach and customization of communication.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.