engages the customer at the moment they show interest
Active automationAutomation that keeps customers informed and encourages first purchase
Santa Casinhola uses automations to encourage purchases, confirm orders, and update shipments, improving the customer experience.
Summary: Reduction of manual work in communication, increased transparency for the customer throughout the purchase and delivery process, and effective encouragement of converting interested parties into buyers.
A feature connected to the customer's real workflow.
Online store specializing in decorative frames and wall quotes with evangelical and inspirational themes, serving consumers interested in interior decoration and the evangelical audience, with delivery throughout Brazil and installment payment options. Encourage the first purchase, automatically confirm approved orders, and keep customers informed about shipping status and tracking.
Automation configured to send promotional messages when the customer shows interest, automatic confirmation of approved orders, and continuous shipping updates integrated with the e-commerce platform.
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incentivo à primeira compra
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automatic order confirmation
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constant updates on shipping and tracking
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reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve customer engagement and transparency in the purchase and delivery process, reducing manual work and increasing consumer trust. Implement specific automations to encourage first-time purchases, automatic order confirmation, and shipping updates, integrated with the e-commerce system for efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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automatic sending of messages when the customer shows interest
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipping status update and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
integrated automation improves the customer experience
keeping the customer informed increases purchase confidence
reduce manual work optimizes team resources
Assess the implementation of segmentation for future campaigns and the use of bulk messaging for specific promotions, expanding reach and personalization of communication.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.