welcomes new customers with an automatic message
Active automationAutomation that brings customers closer and speeds up sales at Maylenlenceria.ar
Maylenlenceria.ar uses automations for welcome messages, order confirmation, and shipping updates, ensuring efficient and personalized communication.
Summary: Automation helps recover opportunities, keeps customers informed with timely messages, reduces manual work for the team, and creates a faster, more reliable shopping experience.
A feature connected to the customer's real workflow.
Maylenlenceria.ar is an Argentine e-commerce store specializing in handcrafted, made-to-measure lingerie, offering a range of sizes and focusing on customers seeking personalized intimate garments. The site highlights proven experience and a significant customer base, offering free shipping above a set threshold. Improve the customer experience through automated communication, speed up order confirmation and update processes, and strengthen relationships with buyers.
The program uses configured automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking for purchases, ensuring customers are always informed.
01
welcomes new customers with automated messages
02
automatically confirms approved orders
03
keeps the customer informed about shipping and tracking
04
reduz trabalho manual da equipe
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed throughout the entire purchase and shipping process while reducing the manual effort of the team for order communication and follow-up. Implement message automations via WPP Marketing to welcome new customers, automatically confirm orders, and provide shipping updates, integrated with the store's cloud system.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
when registering a new customer, an automatic welcome message is sent
The company quickly understands where WhatsApp fits into the journey.
02
when an order is approved, the customer receives automatic confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
03
during the shipping process, the customer receives updates and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
all messages are sent via automation integrated with Nuvemshop
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
basic automation is essential to keep customers informed and satisfied
integration with e-commerce platform enables efficient communication
personalized communication prevents missed opportunities and builds trust
using segmentation can boost future results
Explore segmentation for mass campaigns to avoid generic communications and create repurchase cadences for different customer profiles, such as new, inactive, and best buyers.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.