welcomes new customers with an automatic message
Active automationAutomation and segmentation for efficient communication in Home & Decor
Casa Vigna uses WPP Marketing automations and segmentation to improve customer communication and experience.
Summary: Reduction of manual work in communication, increased efficiency in customer relations, keeping customers informed about their orders and deliveries, and creating a smoother, more reliable shopping experience.
A feature connected to the customer's real workflow.
Casa Vigna is an online store from Argentina that sells home goods, décor, and household items, serving consumers interested in products for the home. Improve customer relationships, maintain transparency in the purchase and delivery process, and increase satisfaction and loyalty.
Use automations configured in the WPP Marketing platform to send automatic welcome messages to new customers, order confirmation for approved orders, and updates on shipping and product tracking. Tag-based segmentation enables targeted communication and helps prevent spam.
01
reduz trabalho manual na comunicação
02
keeps customers informed about orders and shipments
03
evita comunicação genérica e spam
04
improves customer relationships and experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication in an online store with a wide range of products, avoiding generic messages that may be perceived as spam and keeping the customer informed throughout the entire purchase and delivery process. Implement WPP Marketing automations to send automated segmented messages, integrate with the e-commerce system for order confirmation and shipping updates, and send welcome messages to new customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcoming new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation for targeted communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic messages and improves message reception
automation integrates sales and after-sales processes, optimizing time
manter o cliente informado aumenta a confiança e satisfação
Assess implementing segmented campaigns to encourage repeat purchases and product reviews, and explore additional support features and personalized messaging for specific audiences.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.