welcomes new customers with an automatic message
Active automationSegmented communications and automations that add value to every customer
Lingerie store that uses automations and segmentation to personalize service and keep customers informed.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, creates repurchase cadence, and organizes segmented marketing campaigns—optimizing relationships and reducing manual effort.
A feature connected to the customer's real workflow.
Essence Moda Íntima is an online store specializing in lingerie, offering products such as baby dolls, lace sets, pajamas, and accessories, with personalized service and shipping throughout Brazil. The focus is on serving women who shop for intimate apparel online. Improve customer relationships through personalized communication by automating contact at key moments of the purchase journey and segmenting campaigns for specific audiences.
Uses configured automations to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking. It also runs mass campaigns segmented by tags that identify groups such as new customers, at-risk, inactive, recent buyers and best customers, avoiding generic communication and spam.
01
Personalized communication
02
Key message automation
03
Audience targeting for mass campaigns
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages, ensuring each communication is relevant to the customer's profile and moment. Implement automations for key messages in the customer journey and run segmented campaigns that use tags to target specific communications to distinct groups, promoting a personalized experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automação de boas-vindas para novos clientes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
06
Mass campaigns segmented by audience tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Sending targeted messages to groups such as new customers, at-risk customers, inactive customers, and top customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automation speeds up support and keeps customers informed
Segmented campaigns increase engagement
Personalization is key to success in intimate apparel e‑commerce
Expand automations to include repurchase and review messages, and integrate automated support to further improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.