welcomes new customers with an automatic message
Active automationSegmented communication for diverse customers in a multi-brand marketplace
Loja Varejo Lar uses automations and segmentation to personalize communication and improve the customer experience.
Summary: Reduction of manual work in communication, increased relevance of messages sent, keeping the customer informed about orders and shipments, and creating a cadence for repurchase and loyalty.
A feature connected to the customer's real workflow.
Loja Varejo Lar is an online marketplace offering a wide variety of home products, including toys, household utensils, tools, decor, furniture, and pet supplies. The site highlights free shipping, installment payment options, and PIX discounts as competitive differentiators. Improve the customer experience through personalized and automated communication, keeping the customer informed and engaged throughout the entire purchase journey.
Automations are used to send welcome messages to new customers, automatic confirmations for approved orders, and updates on product shipping and tracking. Segmentation is applied to send targeted campaigns to distinct audiences, avoiding generic communication or spam.
01
Message automation for order welcomes, confirmations, and updates
02
Segmentation to avoid generic communication and spam
03
Keeping the customer informed and engaged
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication effectively in a marketplace with multiple categories and diverse audiences, avoiding generic messages that could cause disinterest or spam. Implement intelligent automations and detailed segmentation via WPP Marketing, which organizes campaigns by customer profile and keeps audiences informed with relevant, timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages to new customers, order confirmations and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation separates audiences such as new customers, at-risk customers, inactive customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
03
Campaigns are targeted to specific audiences, avoiding generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform enables real-time updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for effective communication in multi-brand marketplaces
Automation reduces manual effort and improves the customer experience
Keeping the customer informed throughout their entire journey strengthens the relationship and encourages repeat purchases
Expand use of segmentations for seasonal promotional campaigns and explore additional integrations to enrich the customer experience and boost engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.