automatically welcome new customers with message
Active automationSegmented communication for diverse customers in multi-brand marketplace
Lar Retail Store uses automations and segmentation to customize communication and enhance customer experience.
Summary: Reduction of manual work in communication, increased relevance of sent messages, keeping the customer informed about orders and shipments, in addition to creating loyalty chain and re-purchase incentives.
A feature connected to the client's real routine.
Lar Retail Shop is an online marketplace offering a wide variety of home products, including toys, household utensils, tools, decorations, furniture, and pet products. The site features free shipping, installment options, and PIX discounts as competitive advantages. Improving the customer experience through personalized and automated communication, keeping the customer informed and engaged throughout the shopping journey.
Automations are used to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipment and tracking. Segmentation is applied to send specific campaigns to different audiences, avoiding generic communication or spam.
01
Automation of messages for welcome, order confirmation, and updates
02
Segmentation to avoid generic communication and spam
03
Keeping the customer informed and engaged
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage effective communication in a marketplace with multiple categories and diverse audiences, avoiding generic messages that could generate disinterest or spam. Implementation of smart automations and detailed segmentation via WPP Marketing, organizing campaigns by customer profile and maintaining the audience informed with relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages for new customers, order confirmation, and shipment updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation separates audiences such as new customers, at-risk, inactive, and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Campaigns are targeted to specific audiences, avoiding generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Platform integration with e-commerce allows real-time updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is fundamental for effective communication in multi-brand marketplaces
Automation reduces manual effort and enhances customer experience
Keeping the customer informed throughout the journey strengthens the relationship and encourages repurchase
Expand the use of segmentation for seasonal promotional campaigns and explore additional integrations to enrich the customer experience and increase engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.