recover customers who started a purchase but didn’t finish
Configured time: 60Marpax improves customer communication using automation and segmentation
Marpax uses automation for cart recovery and segmentation for campaigns, optimizing communication with customers in bookbinding and crafts.
Summary: Helps recover sales opportunities, keeps customers informed with relevant messages, organizes campaigns by segment, and reduces manual work in communication management.
A feature connected to the customer's real workflow.
Marpax is a Brazilian company specializing in equipment and supplies for binding, laminating and crafts, offering a broad catalog with over 3,000 items. Its customers include schools, offices, craft professionals and consumers interested in binding and laminating. The company provides its own delivery service and offers conveniences such as installment payments and discount coupons. Re-engage customers who started purchases but did not complete them, and avoid generic communication to improve the effectiveness of marketing campaigns.
Use automation for abandoned cart recovery set to act after a defined delay, combined with tag-based segmentation to send specific messages to audiences such as new customers, at-risk customers, inactive users, recent buyers and top customers, avoiding spam and increasing communication relevance.
01
Abandoned cart recovery
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Comunicação segmentada e relevante
03
Redução de trabalho manual
04
Improvement in the customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid generic communication that can cause customer disinterest or spam. Implement abandoned cart recovery automation and use detailed segmentation to send targeted campaigns to different customer profiles, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation detects abandoned carts and sends messages to recover the purchase
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending personalized messages to new, inactive, and other customer segments
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
05
Use of channels such as email and SMS for effective communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automação reduz esforço manual e melhora eficiência
Timely messages help recover lost sales
Integration with platform simplifies data and campaign management
Expand the use of automations to other stages of the sales funnel, explore segmented campaigns for repurchase and review, and integrate new channels to broaden communication reach.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.