welcomes new customers with an automatic message
Active automationSegmented communication that highlights natural beauty and strengthens relationships
Rose Almeida uses automations and segmentation to engage customers with personalized messages and encourage repeat purchases.
Summary: Improved organization of campaigns by segment, reduced manual work through automated communication, keeping the customer informed about orders and shipments, encouraging repeat purchases with coupons, and strengthening relationships with customers who value natural products.
A feature connected to the customer's real workflow.
Rose Almeida Natural Cosmetics offers natural hair and skin care products focused on enhancing feminine beauty with a connection to nature. It operates via ecommerce on the integrated platform and aims to strengthen relationships with customers who value natural cosmetics. Engage customers from the first contact, inform about orders and shipments, encourage the first purchase, request reviews and stimulate repurchase to increase loyalty and satisfaction.
Automation configured to send welcome messages to new customers, automatic order confirmation, shipping updates, first-purchase incentive at the moment of interest, review request after the shopping experience, and a coupon offer for repurchase after 60 days. Tag-based segmentation enables targeted communication to specific audiences, avoiding spam and generic messages.
01
Personalized welcome for new customers
02
Confirmação automática de pedidos
03
Update on shipping and tracking
04
Incentive for the first purchase at the right moment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close, personalized relationship with customers seeking natural products by avoiding generic communication and ensuring each message is relevant and timely to drive engagement and repeat purchases. Implement integrated automations with the ecommerce platform that send segmented messages to audiences defined by tags, covering everything from customer onboarding to post-sale and repurchase, keeping customers informed and encouraged without creating spam.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 21engages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automatic messages sent according to customer behavior and stage
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with ecommerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
04
Personalized campaigns for new, active, inactive, and top customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase relevance
Automation reduces manual work and keeps customers always informed
Timely messages strengthen relationships and encourage repeat purchases
Ecommerce integration enables automatic status updates
Expand the use of segmentation to new customer profiles, test new automations for seasonal events, and increase message personalization according to purchase behavior.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.