keeps the customer informed about shipping and tracking
Active automationSegmented communication and automations that keep customers informed and streamline processes
Eth Nutrition uses automations and segmentation to improve communication and order management in supplements.
Summary: The solution helps keep customers informed about their orders and shipments, organizes campaigns by specific segments, prevents generic communication, and reduces the team's manual work.
A feature connected to the customer's real workflow.
Eth Nutrition offers vitamin supplements and natural health products focused on wellbeing, serving consumers interested in nutrition and quality of life. It operates an e-commerce store on the Nuvemshop platform, aiming to improve customer experience and operational efficiency. Keep customers informed about order and shipping status, confirm purchases automatically, and avoid generic communication through segmentation to increase efficiency and customer satisfaction.
Uses automations configured for automatic confirmation of approved orders and continuous shipping updates, and segments audiences by labels for specific campaigns, avoiding spam and generic messages.
01
Mantém clientes informados sobre pedidos e envios
02
Avoid generic communication and spam
03
Organize campaigns by segments
04
Reduces the team's manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication with supplement customers, avoiding generic messages and keeping them informed about their orders and shipments in an active e-commerce store. Implement order confirmation and shipping update automations via WPP Marketing, with audience segmentation based on tags for targeted campaigns, organizing communication and reducing manual interventions.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Order Paid: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação confirma pedidos aprovados automaticamente
The company quickly understands where WhatsApp fits into the journey.
02
Automation updates customers about shipping status
This step keeps service, sales, campaign or support connected to the conversation history.
03
Segmentação usa etiquetas para separar públicos e campanhas
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted campaigns for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic messages and improves engagement
Automation reduces the need for manual intervention
Transparent communication increases customer satisfaction
Integration with e-commerce platform streamlines processes
Expand the use of automations to include welcome messages and targeted repurchase campaigns, and integrate reviews and support to strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.