automatically welcome new customers with message
Active automationAutomation and segmentation for personalized communication in stationery
Tau uses automation and segmentation from WPP Marketing to personalize communication and optimize sales of stationery and gifts.
Summary: Helps keep customers informed, creates reorder cadence, and reduces manual work by organizing campaigns by segment and avoiding generic communication.
A feature connected to the client's real routine.
Tau offers customized products such as seals, waterproof labels, planners, and giveaways for schools, events, and clients seeking personalization, with online sales via an integrated platform. Welcome new customers with automated messages and segment campaigns for specific audiences, avoiding spam and generic communication.
Uses automation to send welcome messages to new customers and segments the audience with labels for targeted campaigns, such as new customers, at-risk customers, or recent buyers.
01
recepciona novos clientes automaticamente
02
evita comunicação genérica e spam
03
segments audiences for targeted campaigns
04
reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with diverse audiences, avoiding generic messages and reducing manual work in campaign management. Implementation of automation for greetings and use of label segmentation to organize specific campaigns, ensuring relevance and better customer relationships.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integration with e-commerce platform allows order tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
campaigns are targeted to segmented audiences for greater relevance
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automation reduces manual work and speeds up relationship building
integration with e-commerce facilitates tracking and personalization
personalized messages strengthen customer relationships
Expand the use of automations for abandoned cart and reorder messages, as well as integrating reviews and support to strengthen the relationship.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.