engages the customer at the moment they show interest
Active automationSegmented communication to drive purchases and strengthen holistic presence
Runha uses automation and segmentation to engage spiritual decor customers and optimize online sales.
Summary: Reduced manual work in communication, improved customer engagement at different stages of the buying journey, keeping customers informed, and creating an efficient cadence for repurchase and loyalty.
A feature connected to the customer's real workflow.
Runha is an Argentine manufacturer and online retailer of decorative plaster figurines and spiritual items, also operating as a holistic wholesaler. Its audience includes consumers interested in spiritual décor, holistic shops and resellers, and people looking for items to decorate spaces. Encourage first-time purchases from customers who show interest by avoiding generic messages and spam, and organize segmented campaigns for different customer profiles.
Use automation to send personalized messages at the moment the customer shows interest, as well as targeted mass campaigns segmented by tags that classify audiences such as new customers, at-risk, inactive, recent buyers and best customers.
01
Encourage the first purchase at the right moment
02
Avoid generic communication and spam
03
Segment audiences for more effective campaigns
04
Reduces manual work in communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Runha needed to engage different customer profiles without producing generic communications or spam, while encouraging first purchases and strengthening repeat buying in a spiritual decor niche. Implemented automation to incentivize first purchases and run targeted campaigns via WPP Marketing, using tags to segment audiences and personalize messages according to each customer's profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends personalized messages to interested customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Mass campaigns segmented by audience tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Messages tailored for new, at-risk, inactive, and best customers
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents brand damage from generic messages
Automation at the right moment increases conversion chances
Segmented campaigns help organize communication and improve engagement
Integration with e-commerce simplifies management and personalization
Expand automations to include abandoned cart and repurchase messages, as well as integrate support to enhance the holistic customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.