Automatically confirm approved orders
Active automationAutomatic order confirmation and segmentation for effective communication
Naty Kitty Store uses automation to confirm orders and segmentation to prevent spam, optimizing communication with gamers.
Summary: Reducing manual work with automatic confirmations, improving the customer experience by receiving relevant and organized messages, and preventing generic communications that could harm engagement.
A feature connected to the client's real routine.
Naty Kitty Store is an online shop focused on selling legendary and epic sets for games, mainly serving gamers looking for digital products to enhance their gaming experience. The website offers support via WhatsApp and promotions such as free shipping, using the Nuvemshop e-commerce platform. Ensuring that customers receive immediate confirmation of approved orders and avoiding generic communication through segmentation, improving the customer experience and optimizing relationships.
Active automation sends automatic order confirmation messages after approval, keeping customers informed about their purchases. Segmentation uses tags to separate audiences such as new customers, at-risk customers, and recent buyers, enabling targeted campaigns and avoiding spam.
01
Automatic order confirmation
02
comunicação segmentada e personalizada
03
Reduction of manual work
04
improvement in customer experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about their orders quickly and avoid generic communication that can generate spam and disengagement, especially in a digital products market for gamers. Implementation of order confirmation automation via WPP Marketing and use of segmentation by tags to send specific messages to different audiences, ensuring relevance and communication efficiency.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends confirmation after order approval
The company quickly understands where WhatsApp fits into the journey.
02
segmentation separates audiences by tags
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
messages are sent to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
customers receive relevant and quick information
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation improves operational efficiency
segmentation avoids generic communication
Personalized messages increase engagement
integração com plataforma de e-commerce facilita processos
Explore activating other automations, such as welcome messages and mass segmented campaigns, to expand relationships and encourage repurchase among different customer profiles.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.